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WEBSITE DESIGN LAUNCESTON

How to develop eCommerce Website Design Launceston 

When it comes to developing an eCommerce website, web design is crucial. To persuade visitors to make a purchase, a good eCommerce web design Launceston relies on the use of the proper colors, fonts, images, text, and graphics. The design of your eCommerce website should appeal to potential customers, create a positive user experience, and showcase your store in the best light possible.

So, not only does your website need to look attractive and feel consistent with your brand, but it also needs to motivate visitors to take action and, well, buy your items. But how do you go about doing that? How can you create an eCommerce site that will have things flying off your virtual shelves in no time?

  1. Keep it straightforward.

Simple is usually preferable when it comes to eCommerce website design Launceston. The more elements on the page (colors! banner ads! ), the better. The more pop-ups there are, the less the website’s entire purpose—closing a sale—is served.

On your eCommerce website, you don’t need a lot of frills; they only serve as a source of distraction. Maintain a clear, clean, and basic design that focuses on selling.

  1. Prioritize branding.

When it comes to online shopping, customers prefer to buy from well-known companies rather than anonymous eCommerce sites that appear to be a front for stealing credit card information.

Put some real thinking into your branding to develop the trust you need to drive serious sales with your eCommerce business. Your eCommerce business’s branding is like its DNA; it’s who you are as a company, what you’re about, and how you’re different from your competitors—and it’s crucial for connecting with customers and increasing sales.

Take the time to identify your brand and then include it into your eCommerce design if you want to get the most out of it. It’s fine if you don’t know who you are as a brand. Before you start developing, you’ll want to undertake a little business soul-searching. Consider the following questions:

  •  Who would my brand be if it were a person?
  • What three words would I use to describe my brand if I had to?
  • What distinguishes my business from other eCommerce stores?
  • What makes us stand apart from the competition?

Once you’ve figured out who you are, you can include it in your eCommerce site’s branding. And what about the branding? It will help you create trust with your audience while also driving substantial sales.

  1. Ensure that your material is scannable.

You can spend days writing long descriptions for your eCommerce site’s products, but we have some bad news for you: no one will read them.

Most website users only read approximately 20% of the material on any given online page, according to research. Instead of reading content word for word, they scan the text for crucial information—so make your content scannable if you want to get your message across (and boost sales in the process).

Break up your content into an easy-to-scan structure, whether it’s product descriptions, blog entries, or an “about us” page. Keep sentences and paragraphs short, highlight important information with bolding, and break up long blocks of text with bulleted lists.

The easier it is for your audience to scan your information, the more likely they will grasp your important messaging—and the more likely you will be able to close a sale.

  1. Make the most of color.

It’s more than just saying, “Well, red is my favorite color, so…make let’s everything red!” when it comes to choosing colors for your eCommerce site. Colour is a powerful tool that may be used to your advantage if you understand the psychology behind it (and drive some serious sales in the process).

Different colors can evoke different feelings, emotions, and behaviors in individuals; thus, you should use those color ideas to your advantage if you want your eCommerce site to convert.

Make the purchase button stand out with a bold color like red, for example, if you want customers to make a purchase. According to color psychology, red evokes excitement and passion, which are essential motivators for spending—and studies suggest that changing a button’s color to red can boost conversions by 34%.

If you want to increase your reputation, include blue in your web design. Blue is not only a popular color, but it has also been proved to promote sentiments of trust, making it a popular choice in the corporate world (more than half of all logos feature blue).

  1. Make use of social proof.

Another technique to establish that oh-so-valuable trust? Social proof is a term that refers to the fact that

Look for ways to display your future customers the positive comments you’ve received from your existing customers while constructing your eCommerce site. Include an area where customers can rate your products (and then get as many 5 star reviews as you can). Include a testimonials section with client images and a comment or two about their positive experience working with you. Customers can write reviews of your items and tell you what they appreciate about them, which you can then post on your blog.

  1. Consider yourself a website visitor.

You must think like your audience if you want your eCommerce website design to connect with them. In the end, all your potential customers want from an eCommerce experience is a site that is simple to access, well-designed, and makes shopping simple, uncomplicated, and hassle-free.

And you should give them those things if you want your eCommerce store to prosper.

Put yourself in your visitor’s shoes during the design process. What kind of layout will be the most user-friendly for them? How can you organize your items such that the end consumer can understand them? How can you make the checkout process easier?

You can predict what your customers want from your eCommerce store if you think like them—and then design your site to satisfy those demands.

  1. Maintain a professional appearance.

An eCommerce site’s foundation is that you’re asking your website users to buy stuff from you. As a result, you’re requesting sensitive information from them, such as their credit card information. They won’t feel comfortable doing so if your website doesn’t look professional.

If you want to generate trust with your customers—and developing that trust is necessary if you want your eCommerce business to succeed—you’ll need to invest in a good website.

What exactly do we mean when we say “professional”? There should be no mistakes or misspellings on your website. From page to page, your font, color palette, and footer design should be consistent. You should be able to use all of your product links and buttons. Your photographs shouldn’t appear like they were taken with an outdated iPhone 5, and your site design shouldn’t be lifted from Geocities in 1997.

The point is that if you want your clients to take you seriously, you have to show them that you take yourself seriously, which you can only do with a professional website design.

  1. Make use of high-resolution photos

It’s general knowledge in web design that graphics enhance conversions (for example, one recent case study showed that incorporating more relevant images into a website design increased conversions by over 40 percent). This is especially true in the case of eCommerce.

No one will buy a product without seeing it first. If you want customers to buy your products, you need high-quality product photographs to show them what they’re getting.

Having quality photographs of all of your products (and having images of your product from numerous angles) goes a long way toward giving your buyers confidence and trust.

Do yourself a favor and stock your eCommerce site with plenty of high-quality photographs of whatever you’re offering. Your conversions will appreciate it.

  1. Make it simple to check out

Remember how we said that clumsy product pages are the fastest way to destroy a sale? A clumsy checkout, on the other hand, is a close second.

You’ll lose clients if your checkout process is a headache in the you-know-what. You must make the purchasing procedure as clear, straightforward, and painless as possible if you want customers to buy from you.

Maintain a clean, essential, and easy-to-navigate checkout page design. Allow your consumers to register or check out as a guest on your website. Make sure that everything about the procedure is obvious.

When the transaction is complete, send your consumers to a confirmation page to ensure that everything went smoothly.

In a nutshell, make the checkout process as simple as possible if you want customers to buy from you.

  1. Make it simple to navigate across categories.

Nothing kills a sale faster than clumsy product pages, and we mean nothing. If your website visitors have to go through 10 different menus to discover the product they want, they’ll leave quickly—and go to a competitor’s site.

Make it simple to navigate your product categories and pages. Make it simple for your customers to find products and filter them based on color, size, or product category.

If you want to grow your business, traffic may not be your problem! Where you send your traffic is often MORE important than the traffic itself.

All too often we speak with business owners and marketing managers who are duly focussed on the best traffic source to generate leads or sales for their business.

“Should I be running Facebook ads or Google ads?” The reality is, most business owners who have tried running ads for their business that haven’t been successful, it’s got very little to do with their ads or which platform they tried, and much more to do with where they send that traffic.

Ensure your traffic converts into paying customers with a high converting web project!

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“I just want an honest agency who I can rely on to generate profitable results and take these marketing headaches off my plate…”

You are here because, like our current clients, you want an honest marketing agency that makes your life easier, gets the job done right, and can be relied upon to generate more profit through ethical advertising.

However, from our founding team’s experience working in some of the top agencies in the country, it’s clear most other agencies inflate potential results and make wild sales pitches so they can squeeze as much money out of you as possible.

There’s simply no transparency. No genuine expectation setting. No brutal honesty. And worst of all, no accountability.

Swiftly Transform Your Business Into A Profit Generating Machine Which Makes Life Easier, Fun and Exciting …

When you partner up with Veritas Digital you win big because we are heavily invested in your success alongside you. Instead of hearing excuses or reasons why things can’t be done.

You’ll wake up to a business which consistently generates new customers, more sales and higher profit margins than you’ve experienced before without you having to be heavily involved.

We are a boutique agency who makes your life easier because we not only deploy highly profitable marketing campaigns. But because we solve problems for you in advance to them causing issues. Which means more peace of mind for you! …

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About Us

Who Are Veritas Digital?

We believe a change is coming in terms of how agencies conduct themselves. Clients don’t want vague guarantees, Account Managers that can’t be reached, and evasive descriptions of what their agency has done with their money each month. To change that, Veritas believes in the following three things:

Honesty

We’ll tell you in advance if we think there is a better way for you to advertise, and show you exactly what that looks like before you sign anything. You’ll know exactly where we want to take your brand, and why.

Integrity

No advertising is guaranteed, so if something isn’t working, we’ll be the first to acknowledge it. We want you to work with us because you like what we do, so we have no lock-in contracts for any services ever.

Transparency

We quantify as much as we can to show you everything we do. No intellectual property, no hidden work, just clear, meaningful updates on all our work. What you are told you get is what you will get.

Our Simple 3 Step Process

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No-obligation Strategy Session

Once you enquire, we’ll arrange a time that works for you to discuss your business, what you need, your history of advertising, and any KPIs you might have. If possible, we’ll also arrange Read-Only access to your reporting tools to see how your business has been developing over the past 12 months.

Don’t worry – you’ll speak to a strategist with first-hand experience, not a salesperson.

02 02

Data-Dive & Strategy Production

We’ll put together a strategy unique to your business, objectives, and current situation. We also take into account your budget, so we can provide you options depending on how quickly you want to achieve your business goals.

We don’t lock you into contracts, so we’ll suggest a minimum length you should run your campaigns to achieve the best outcome.

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Strategy Execution

If you’re happy with what you see, then we can get started straight away. Because you know exactly what your budget gets you before we begin, there are no nasty surprises or questions over what we’re doing each month.

We’ll guide you through everything we do each month so you can understand how & why our campaigns are helping your business grow.

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