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Australia has been classified as the world’s 10th best e-commerce market. By 2018, eCommerce sales are predicted to increase by 21%, resulting in a market economy of $24 billion. What percentage of your company will you own?

In Canberra, eCommerce has become one of the most popular ways to conduct business. Synapse Worldwide can help your company take advantage of cutting-edge internet technologies by providing you with a dynamic, sales-driven e-Commerce website. The web design companies Canberra recognize that your company is unique and that you have your way of doing business with your target market. The user-friendly, custom-built online stores can help you take full advantage of the ever-changing internet trends.

Electronic commerce, or eCommerce, refers to the sale of products and services over the internet. Customers can purchase goods or services using an e-commerce facility on a website, overcoming time and distance constraints. Shopping carts are only one aspect of eCommerce.

In today’s internet world, it’s more crucial than ever to make sure that your e-commerce website is well-planned. Every firm is distinctive, and each business manager has a distinct approach to running a company. This is why the web development company Canberra proposes creating bespoke shopping carts that are tailored to your company, products, and target market.

Checklist for Creating an eCommerce Website in 8 Steps

Even with the best-in-class tools, a lack of a clear roadmap can quickly derail the design process. What do you need to do to get ready for the opening of your e-store?

  • Homepage.
  • Pages organized by category.
  • Landing pages for products.
  • A page for checking out.
  • Talking about ourselves.
  • The search bar and the page with the search results.
  • Forms for creating an account and logging in.
  • Subscription form for email.
  • Let’s take each one one at a time.

  1. This is the home page.

A homepage serves as a digital showroom for your online business, serving as the first point of contact between you and a possible customer. With only 3 seconds to make a solid first impression, you must be strategic with your homepage design choices.

The following elements can be seen in high-performing e-commerce homepages:

  • In the header or sidebar section, there is a clear list of product categories.
  • The main product or current deals are shown in the hero picture (or image slider).
  • Recommended products, trending items, or product categories are presented in a curated manner.
  • To increase retention, enter and exit pop-up or sticky offers.

However, the structure outlined above is not straightforward. The appearance of your homepage will be decided by two factors: your industry and the tastes of your clients.

Jeni’s ice cream, for example, prompts customers to choose whether they want to get takeout from their local store or have it shipped worldwide.

  1. the category page.

Category pages help you arrange your products and make them easier to find. Customers that are digitally distracted want quick information, especially when using mobile devices. As a result, you must provide customers with easy access to the things they desire.

Category pages must be optimized for SEO and important for user experience (search engine optimization). Incorrect parent-child relationships can lead to duplicate material and lower your search engine rankings. As a result, make sure that each category page:

  • Has a keyword-friendly, descriptive URL.
  • There are different texts for each category description.
  • Fits into your entire information architecture logically.
  • Additional filters are available for sorting product suggestions.
  1. The product information page.

For eCommerce, the design of the product page is crucial. If your listings are unattractive, whether you offer t-shirts or tires, your traffic and conversions will never increase. At the very least, your product page should include: 

  • A high-resolution product image (s).

  • Name, color, size, price, and important features of the product
  • Buttons to buy and save for later.
  • Description of the product in detail.
  • Customer testimonials/social evidence
  • Similar products (upsells and cross-sells).

Then add some more features like countdown timers, video or augmented reality demos, check-in-store options, back-in-stoke alerts, and more! The web design companies covered a lot more about developing great product pages in their prior piece.

  1. Proceed to the checkout page.

According to Baymard Institute, a variety of factors can cause a buyer to abandon their shopping cart: 

  • The majority of these may be avoided by optimizing the design and flow of your checkout page.
  • Allow first-time customers to use ‘guest checkout,’ and then prompt them to create an account with you when they’ve made their purchase.
  • Reduce the number of form fields that are required. The checkout flow, on average, has 12.8 fields on eCommerce websites. However, you can fit all of your customer information within 6-to-8 fields.
  • List all payment methods you accept clearly and concisely (e.g., debit or credit card, Apple Pay, PayPal).
  • Pre-checkout disclosure of all possible prices. A sticky banner advising visitors of the ‘free shipping’ barrier can be placed. Handling fees should be included in the product pricing. Pre-checkout, apply applicable sales taxes automatically.
  1. The “About Us” section.

If you’re in B2B eCommerce, an “About” page shouldn’t be treated as an afterthought. Because the “About Us” page is one of the first things that 52 percent of company purchasers want to see on the vendor’s website.

There are a variety of approaches to creating an appealing “About Us” page for an eCommerce business:

  • Tell a tale about the products you’re selling.
  • Introduce yourself and your group.
  • Showcase your company’s ideals.
  • Describe how you work.
  • Talk about your background.
  • Alternatively, express your vision for the future.

Keep the words brief and to the point in terms of design. Use good team and product graphics to back up your message instead of sales pitches and CTAs.

  1. the search results.

Larger eCommerce companies must consider the on-site search experience carefully. To build a fantastic on-site search experience, follow these steps:

  • Make it easier to find the search bar.
  • Suggestions for auto-completes are welcome.
  • Give you a list of terms that have been misspelled.
  • Analytics can be used to personalize search results.
  • Support image searches in addition to text searches.
  1. Forms for registering for an account and logging in.

Don’t get too worked up about login forms. They should be brief, gradual, and frictionless. Request that the shopper first supply basic information (email/password) or connect with one of their social media accounts. Each additional step taken during registration raises the likelihood of churn. After you’ve completed the registration process, you can request shipping and billing information. Allow users to save and re-use their contact information in an address book for everyone’s convenience.

  1. Sign up for an email newsletter.

A well-executed eCommerce email marketing campaign can increase recurring visits and conversions to your website. However, before you can market, you must first create your email list. Give your newsletter a prominent spot on the site and a sticky or pop-up version in the footer to encourage subscribers. You can also provide a minor discount for a membership to entice first-time buyers.

eCommerce website design Canberra provides its clients with several benefits.

  • Can easily add a variety of products and alter a variety of videos and photos.
  • Provide free support in the event of a problem.
  • Provide clients with high-quality SEO-friendly content.

At the eCommerce website agency Canberra, they consider their clients’ needs to be the most important consideration, and they do their best to provide them with what they desire. As a result, take advantage of the services they provide to design distinctive and appealing eCommerce websites for your company. Please do not hesitate to contact us if you require any support.


Do you own an online store or provide other professional services? Creating the ideal eCommerce website for your company will enable you to sell your products or services online. Canberra businesses like yours can substantially enhance their online exposure and revenues with the correct marketing plan and a successful eCommerce website design.

  • Faster Sales of Your Products and Services

Developing an existing eCommerce website or developing a new one is an exciting process. Having a professional team behind you to help you with your needs and keep your website up to date utilizing the latest technology and marketing methods is beneficial.

Don’t put off developing your website, online presence, or brand identification; 4Business Group is dedicated to assisting business owners in realizing their full potential.

The web developer Canberra thinks that the services and staff have the knowledge, experience, and desire to assist you in achieving your business objectives. The professionals have a track record of designing eCommerce websites for Canberra businesses.

  • A Developing Sector

The eCommerce market is expanding at a breakneck pace, as its powers and flexibility appeal to business owners and entrepreneurs alike. You need a professional team to design the best website optimized for search engines and conversions so that you receive more and more traffic and acquire a more extensive customer base and audience to get ahead of the competition and stay competitive in a thriving and busy market. Any Canberra business wishing to sell items or services on various scales can profit from a flexible eCommerce website design.

If you want to grow your business, traffic may not be your problem! Where you send your traffic is often MORE important than the traffic itself.

All too often we speak with business owners and marketing managers who are duly focussed on the best traffic source to generate leads or sales for their business.

“Should I be running Facebook ads or Google ads?” The reality is, most business owners who have tried running ads for their business that haven’t been successful, it’s got very little to do with their ads or which platform they tried, and much more to do with where they send that traffic.

Ensure your traffic converts into paying customers with a high converting web project!

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Here’s Some Of The Result’s We’ve Achieved For Our Web Development Clients

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“I just want an honest agency who I can rely on to generate profitable results and take these marketing headaches off my plate…”

You are here because, like our current clients, you want an honest marketing agency that makes your life easier, gets the job done right, and can be relied upon to generate more profit through ethical advertising.

However, from our founding team’s experience working in some of the top agencies in the country, it’s clear most other agencies inflate potential results and make wild sales pitches so they can squeeze as much money out of you as possible.

There’s simply no transparency. No genuine expectation setting. No brutal honesty. And worst of all, no accountability.

Swiftly Transform Your Business Into A Profit Generating Machine Which Makes Life Easier, Fun and Exciting …

When you partner up with Veritas Digital you win big because we are heavily invested in your success alongside you. Instead of hearing excuses or reasons why things can’t be done.

You’ll wake up to a business which consistently generates new customers, more sales and higher profit margins than you’ve experienced before without you having to be heavily involved.

We are a boutique agency who makes your life easier because we not only deploy highly profitable marketing campaigns. But because we solve problems for you in advance to them causing issues. Which means more peace of mind for you! …

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About Us

Who Are Veritas Digital?

We believe a change is coming in terms of how agencies conduct themselves. Clients don’t want vague guarantees, Account Managers that can’t be reached, and evasive descriptions of what their agency has done with their money each month. To change that, Veritas believes in the following three things:


We’ll tell you in advance if we think there is a better way for you to advertise, and show you exactly what that looks like before you sign anything. You’ll know exactly where we want to take your brand, and why.


No advertising is guaranteed, so if something isn’t working, we’ll be the first to acknowledge it. We want you to work with us because you like what we do, so we have no lock-in contracts for any services ever.


We quantify as much as we can to show you everything we do. No intellectual property, no hidden work, just clear, meaningful updates on all our work. What you are told you get is what you will get.

Our Simple 3 Step Process

01 01

No-obligation Strategy Session

Once you enquire, we’ll arrange a time that works for you to discuss your business, what you need, your history of advertising, and any KPIs you might have. If possible, we’ll also arrange Read-Only access to your reporting tools to see how your business has been developing over the past 12 months.

Don’t worry – you’ll speak to a strategist with first-hand experience, not a salesperson.

02 02

Data-Dive & Strategy Production

We’ll put together a strategy unique to your business, objectives, and current situation. We also take into account your budget, so we can provide you options depending on how quickly you want to achieve your business goals.

We don’t lock you into contracts, so we’ll suggest a minimum length you should run your campaigns to achieve the best outcome.

03 03

Strategy Execution

If you’re happy with what you see, then we can get started straight away. Because you know exactly what your budget gets you before we begin, there are no nasty surprises or questions over what we’re doing each month.

We’ll guide you through everything we do each month so you can understand how & why our campaigns are helping your business grow.

Are You Ready To Grow Your Business?

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