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Social media marketing is the process of connecting with your audience through social media channels to build your brand, increase sales, and drive traffic to your website. Publicizing great content on your social media profiles, listening to your followers, engaging them, analyzing your results, and running ads are all part of this process.

Presently, Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat are the leading social media platforms.

Publishing was the first step in social media marketing. To generate traffic to their websites and, hopefully, sales, businesses were sharing their content on social media. However, social media is far more than just an outlet for broadcasting content.

Social media marketing is built on five core pillars

  1. Planning

Let’s take a step back and consider the big picture before you publish something on social media. First, make a plan for your social media presence.

  1. Organizing and publishing

Having a consistent social media presence is usually the first step in social media marketing for small businesses. Social media is used by more than three billion people (3,000,000,000,000). Your brand will be discovered if you are active on social media platforms.

An image, a video, or a blog post can be shared on a social media platform just as quickly. The process is the same as posting to your personal Facebook account. Rather than creating and publishing content spontaneously, you should plan content ahead of time. You must also publish great, engaging content at the right time and frequency to maximize your reach on social media.

  1.  Engagement and Listening

With a growing social media following and business, conversations about your brand will also grow. You will receive comments on your social media posts, be tagged in other people’s posts, or be messaged.

There’s even the possibility that people will talk about your brand on social media without telling you. That’s why you should monitor conversations about your brand on social media. It’s an opportunity to surprise and delight them if it’s a positive comment. As an alternative, you can provide support and correct a situation before it worsens.

There’s a way to manually check all your notifications across all social media platforms. Still, it’s inefficient, and you won’t see any posts that don’t tag your business’s social media profile. Suppose you want to monitor all your social media mentions and messages, even those that don’t mention your business’ social media profile. In that case, you can use a social media listening and engagement tool.

  1. Analysis

You will want to understand how your social media marketing is performing along the way, whether you are publishing content or engaging on social media. Have you reached more people on social media this month? Have you received more positive mentions?

Have your brand’s hashtags been used often on social media?

Such information is provided by social media platforms themselves. You can use various social media analytics tools, such as Buffer Analyze, to collect more detailed analytics information or compare across different social media platforms.

  1. Advertisement

If you have more funds to invest in social media marketing, you might consider media marketing. Advertising on social media gives you the ability to reach a broader audience than your followers.

Currently, you can specify exactly to whom you want your ads to appear on social media platforms. Your target audience can be defined by demographics, interests, behaviors, and more.

It is possible to make bulk changes, automate processes, and optimize your social media advertising campaigns using a social media advertising tool when you have many campaigns running simultaneously.

Social media advertising types

The benefits of social media advertising include hyper-direct communication with your target audience. Both new and returning customers can be targeted with social media advertising. (New friends! Hooray!) It’s also an opportunity for hands-on A/B testing.

There are advertising options available on all the major social networks. This does not mean you should use each one.

 

  • Advertisements on Facebook

 

 

The objectives of Facebook ads can be categorized into three broad categories:

  • Building brand awareness or increasing reach.
  • Think about: Increasing traffic to your website, increasing engagement, encouraging app installs or video views, generating leads, or encouraging people to communicate with you on Facebook Messenger.
  • You can increase conversions by increasing sales or leads through your website or app, or you can drive foot traffic to your offline stores.

Facebook has 2.45 billion monthly active users, making it popular across many demographics. Facebook is used by teenagers and parents alike, and seniors have started to catch up as well.

 

  • Advertisements with photos

 

According to Facebook’s internal data, photo-only ads can drive a greater volume of unusual traffic compared to other types of advertisements.

A Facebook Business Manager photo ad can be created, or you can promote a post from your Facebook Page with an image.

 

  • Advertisements in video

 

From short, looping video clips that play in users’ feeds to original 241-minute videos for desktop and mobile platforms, Facebook offers a variety of video advertising options. Additionally, you can develop video ads that play within other videos (like Facebook’s Inception video ad! ) or even create 360-degree videos. Videos can last up to 15 seconds, and photos display for six seconds.

 

  • Ads in the carousel:

 

In carrousel ads, different aspects of a product can be demonstrated, or a step-by-step process can be explained. Additionally, they’re helpful when promoting multiple products. Gap offers polo shirts and t-shirts, for example.

 

  • Slideshow ads

 

A slideshow consists of several still images – your own or images provided by Facebook – formed into a video.

 

  • Advertisements for collections

 

Your products will appear right in your Facebook feed when you place a collection ad. Four smaller product images show pricing and other details along with a cover photo or video.

 

  • Advertisements in Messenger

 

The Messenger app allows you to place Facebook ads in the Chats tab. Advertisements will show up between conversations.

They can be used to start a conversation right on Messenger, or you can link out to your website or app.

 

  • Ads that can be played

 

A Facebook Playable is an interactive preview of an app or game designed for mobile devices. Users can preview the app or game before purchasing (or downloading).

 

  • Advertise on Instagram

 

Facebook owns Instagram. The three broad categories of campaign objectives for Instagram ads are similar to those for Facebook ads:

  • Conscience
  • Considering
  • The conversion

There are also four specific ad types on Instagram that correspond to four types on Facebook:

  • Image
  • The video
  • Carouse
  • Observations

Each type of ad can be created for Instagram’s main feed or Instagram Stories. You can also reach your audience by placing ads on IG TV.

 

  • Advertisements in Explore

 

Engage consumers searching for new and unique accounts to follow by extending your ads into the Explore feed.

Instagram Stories advertisements

The maximum length of Instagram Stories ads is 120 seconds. They display between people’s stories in full-screen mode.

 

  • IGTV Advertising on Instagram

 

A platform-within-a-platform called IGTV allows users to post long-form videos. Next, you will be able to place advertisements within user-created videos on Instagram. This feature was first introduced on Instagram back in 2018.

 

  • Twitter ads

 

Three different business goals are achieved through Twitter ads:

Make sure your ad reaches as many people as possible.

You can use this category to gain video views, pre-roll views, app installs, web traffic, engagement, and followers.

You want users to take action after visiting your website or app.

 

  • Twitter Promote

 

With Twitter Promote, the Twitter algorithm automatically promotes Tweets to your specified audience. It enables your first ten daily organic Tweets that pass the Twitter quality filter. It also boosts your account to attract new followers.

 

  • Snapchat ads

 

Three types of marketing objectives can be achieved through Snapchat ads:

Promote your brand and showcase your products and services by reaching a large audience

Promote your website or app, increase engagement, and encourage app installations, video viewing, and lead generation.

Conversions: Convert website visitors into sales.

 

  • Advertisements by snapping

 

Snapchat ads are typically images or videos up to 3 minutes long (though Snapchat recommends short, sweet videos no longer than 3 to 5 seconds).

 

  • Advertisements with stories

 

A branded title appears in users’ Discover feeds as part of this ad format. There are up to 20 Snaps in the tile so that you can present a detailed view of new products, special offers, and so on.

 

  • LinkedIn ads

 

Your business can benefit from LinkedIn ads in three different ways:

Promote your brand or company by increasing awareness.

Think about driving website traffic, increasing engagement, or encouraging video views.

Conversions: Drive website conversions by collecting leads.

 

  • Pinterest ads

 

Ads on Pinterest can be used for six different types of business goals:

  • Promote brand awareness
  • Visit your website to drive traffic
  • Installed apps on Drive
  • Drive traffic to a specific product
  • Consider encouraging particular actions on your website
  • Impressions from video

 

  • Ads on YouTube

 

The following business goals can be achieved with YouTube ads:

Advertisement Agencies Types

It only takes a Google search to discover that there are thousands of advertising agencies to choose from. But how would you narrow the field if you’ve never worked with a marketing agency before?

An advertising agency offering a full range of services

In addition to addressing traditional marketing aspects of a business, a full-service advertising agency focuses on digital marketing as well. A full-service advertising agency is composed of a team of experts that offers a variety of services:

  • Ad Campaigns
  • Strategic Planning
  • TV Ads
  • Social Media Management
  • Content Creation
  • Web Development
  • Radio Commercials
  • SEO
  • Graphic Design
  • Lead Nurturing

Advertising agency in the traditional sense

The traditional ad agency works with standard media formats, including newspapers, television commercials, radio, and print.

Traditional advertising agencies work best for companies targeting a local audience. Using traditional media to promote an opening day for a new museum or a direct mail campaign for a local restaurant can be effective.

A digital advertising agency

All things online are the specialty of a digital advertising agency. Traditional media may be familiar to them, but their primary focus is on digital media, which includes:

  • Search Engine Optimization (SEO)
  • Social Media Marketing
  • Website Design and Development
  • Lead Generation
  • Email Marketing
  • Account-Based Marketing
  • Marketing Automation
  • Public Relations Ad Agency

An agency that specializes in public relations serves to improve and manage a company’s image in the public eye. Companies and CEOs often turn to PR agencies to get them featured in the news, on industry websites, and in community events.

Social Media Ad Agency

Social media advertising agencies are solely focused on social media. A team of content creators and ad optimizers will maximize your social media presence. There may be a focus on many social channels or specialization in one, such as LinkedIn. Due to recent social media algorithms that reduced organic reach, a budget for spending on social media ads is expected.

Branding Ad Agency

You guessed it; branding is what branding agencies do. Their services generally include logo design, brand name development, creative identities, and signage. They also conduct thorough market research to better understand the competitive landscape.

Creative Ad Agency

How can you benefit from working with a creative agency?

Typically, creative agencies are responsible for the design and graphics of a brand, but other marketing partners handle the strategy and execution. Business cards, letterheads, billboards, and marketing materials are usually among their specialties.

 

Media Buying Ad Agency

Media buying agencies specialize in planning and buying media, and they usually target specific channels. A time frame, budget, and market for reaching the target audience are determined.

Social media advertising cost

From a few dollars a day to multimillion-dollar campaigns, there’s a social media advertising option for every budget.

Auctions are most often used to sell ads on social networks. You can set a maximum budget per day or a maximum bid for a target result (such as a click). Payment is not fixed. When you create an ad, the ad manager interface will suggest a bid based on your specific objectives.

Depending on your campaign goal, you will typically pay using one of the following methods:

  • Cost per click (CPC)
  • Price per 1000 impressions (CPM)
  • Cost per conversion
  • Cost per video view

 

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WANT TO GROW YOUR BUSINESS WITH PREDICTABILITY?

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Take advantage of a team that has managed over $52 million dollars in ad spend and has a combined experience of over 100 years in social media marketing.
There’s no need for guesswork or “figuring it out” for yourself. We can guide you through the process and set realistic expectations for the types of results you can expect from a social media campaign.

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$52M+

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WANT TO GROW YOUR BUSINESS WITH PREDICTABILITY?

I just want an honest agency who I can rely on to generate profitable results and take these marketing headaches off my plate

You are here because, like our current clients, you want an honest marketing agency that makes your life easier, gets the job done right, and can be relied upon to generate more profit through ethical advertising.

However, from our founding team’s experience working in some of the top agencies in the country, it’s clear most other agencies inflate potential results and make wild sales pitches so they can squeeze as much money out of you as possible.

There’s simply no transparency. No genuine expectation setting. No brutal honesty. And worst of all, no accountability.

 

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WANT TO GROW YOUR BUSINESS WITH PREDICTABILITY?

Swiftly Transform Your Business Into A Profit Generating Machine Which Makes Life Easier, Fun and Exciting …

When you partner up with Veritas Digital you win big because we are heavily invested in your success alongside you. Instead of hearing excuses or reasons why things can’t be done.

You’ll wake up to a business which consistently generates new customers, more sales and higher profit margins than you’ve experienced before without you having to be heavily involved.

We are a boutique agency that makes your life easier because we not only deploy highly profitable marketing campaigns. But because we solve problems for you in advance to them causing issues. Which means more peace of mind for you!

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BOURKE HOOD – R&D TAX CONSULTANCY – LEAD GENERATION

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WANT TO GROW YOUR BUSINESS WITH PREDICTABILITY?

How We Can Serve Your Business

We work across all digital platforms, this allows us to prescribe what will generate your business the best possible results without bias.

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Social Media Marketing

Social media is the most cost effective channel for educating the market and introducing new people to your brand while generating strong ROI.

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Email Automation

Improved customer experience, lifetime customer value and contact with your customer base without lifting a finger through Email Marketing Automation!

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Skip the queue and get onto page 1 of Google instantly with the pay-to-play Google Ads platform with Google Search, Shopping or YouTube ads

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Web Projects

When your conversion rate needs a boost, look no further than a high conversion landing page or sales funnel – copy written and designed with 1 sole purpose. CONVERSIONS.

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Get your website onto page 1 of Google for your services or products so your customers can find you online without knowing you simply from searching for what you have to offer!

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Influencer Campaign Management

Utilise others immense and dedicated audiences and authority while gaining high quality user generated content for your marketing with influencer marketing campaigns.

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ABOUT US

Who Are

Veritas Digital? 

We believe a change is coming in terms of how agencies conduct themselves. Clients don’t want vague guarantees, Account Managers that can’t be reached, and evasive descriptions of what their agency has done with their money each month. To change that, Veritas believes in the following three things:

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      Honesty

We’ll tell you in advance if we think there is a better way for you to advertise, and show you exactly what that looks like before you sign anything. You’ll know exactly where we want to take your brand, and why.

    Integrity

No advertising is guaranteed, so if something isn’t working, we’ll be the first to acknowledge it. We want you to work with us because you like what we do, so we have no lock-in contracts for any services ever.

    Transparency

We quantify as much as we can to show you everything we do. No intellectual property, no hidden work, just clear, meaningful updates on all our work. What you are told you get is what you will get.

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VERITAS DIGITAL

Our Simple 3 Step Process

Digital Marketing Services

No-Obligation
Strategy Session

Once you enquire, we’ll arrange a time that works for you to discuss your business, what you need, your history of advertising, and any KPIs you might have. If possible, we’ll also arrange Read-Only access to your reporting tools to see how your business has been developing over the past 12 months.

Don’t worry – you’ll speak to a strategist with first-hand experience, not a salesperson.

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Data-Dive & Strategy
Production

We’ll put together a strategy unique to your business, objectives, and current situation. We also take into account your budget, so we can provide you options depending on how quickly you want to achieve your business goals.

We don’t lock you into contracts, so we’ll suggest a minimum length you should run your campaigns to achieve the best outcome.

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Strategy
Execution

If you’re happy with what you see, then we can get started straight away. Because you know exactly what your budget gets you before we begin, there are no nasty surprises or questions over what we’re doing each month.

We’ll guide you through everything we do each month so you can understand how & why our campaigns are helping your business grow.

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Hear from our happy clients.

Lawrence Bell

Performance Enhanced Nutrition
“By far the best team I’ve ever worked with in marketing (and there have been plenty). They took my online store from $10k/month to over $100k/month in under 6 months. Can’t recommend them highly enough.”

Danny Dalli

Aston Legal

Straight Forward approach with great results. Highly Recommend.

Fabienne Costa

YCL Jewels

“Since working with Veritas Digital, YCL’s turnover has increased by 292%. I definitely feel like we’re being supported, and that’s nice to know.”

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