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Social Media Advertising Gold Coast

Social Media Advertising? 

Paid advertisements run on social media platforms reach target audiences via social media advertising, digital marketing. By promoting their brands through the popular social channels that users utilize, marketers and advertisers can inspire sales of their products.

Why Social Media Marketing?

You can talk to your existing and prospective customers through social media, engage with those who will promote your brand, and it has now become an important factor in ranking well in search results. Facebook, Twitter, LinkedIn, Instagram, Pinterest, Snapchat, and others constantly release new features and updates to their social media platforms. Knowing where to begin can be challenging! We have a team of experts who have all the skills needed to make the most of your social media accounts – whatever the nature of your business may be.

How to market your business using social media

Many companies are turning to social media as their primary marketing tool. It is efficient and cost-effective to market to a vast audience without spending a lot of money on advertising. Social media ads agency gold coast offers paid and organic social media marketing campaigns that provide dramatic results in promoting a brand’s awareness, generating consumer engagement, and converting consumers within a short time frame. Social media marketing campaigns must be based on a well-defined strategy and goals.

Five social media platforms for advertising

 In this section, you will learn about some of the biggest social media platforms that can be used to run marketing campaigns, along with some examples to get you started. 

  1. Facebook

 For brands, Facebook offers a comprehensive advertising platform that allows them to run ads at each 5stage of the buyer’s journey, from awareness to consideration to conversion.

The awareness of the brand and its reach

Traffic, engagement, app installations, video views, lead generation, and messages should all be considered

Store traffic, conversions, and sales:

There are different ad types available on Facebook depending on their objectives

Facebook’s audience targeting enables you to reach users based on age, geography, income groups, interests, and work/profession. Using custom and lookalike audiences, brands can diversify their audience base. The following formats are currently available on Facebook:

240 minutes of video can be used by brands to promote their products. Most top-performing ads are short, however.

Images/Photo: Photo ads can be used by brands to generate engagement.

Example Photo Ads on Facebook

Engagement Posts: Through these ads, you can drive brand awareness by boosting your posts to increase likes, comments, and shares.

Page likes: Make your page more selected by running image and video ads.

Ads with a collection feature a primary image and four secondary images arranged in a grid beneath the primary.

 The user is directed to the product page after clicking on the advertisement. Instant Experience powers the post-click sequence, so the user does not need to leave Facebook or Instagram to view the landing page.

Carousel: Brands can display up to ten images or videos within a single ad. Each image/video consists of a unique link.

What Are the Costs of Facebook Ads? 

The average cost per click (CPC) in 2018 was $0.94 per click, according to AdEspresso. It will differ according to the industry and the competition. The following CPC breakdown is following campaign objectives:

Based on data from AdEspresso, the average CPC for Facebook ads in 2018 was 0.94%.

  1. Instagram

 You can manage Instagram ads through the same interface as Facebook, and you can manage Facebook ads through Instagram. On Instagram, you can target people based on their location, demographic information, interests, and behavioral characteristics. In addition to creating custom and looked-alike audiences, Instagram lets you discover new users who share your ideal buyer’s characteristics. The following Instagram ad types allow you to reach users across every stage in their buyer’s journey:

Awareness: Frequency, reach, brand awareness, and local involvement

Views, clicks, reach, and frequency of website clicks and video views

Conversion: Conversions on websites, dynamic ads, mobile app installation, mobile app engagement.

Instagram allows you to run ads in your news feed and on the Explore tab. Here are the five ad formats currently available on Instagram: 

  1. Stories ads: 

Ads can be run on Instagram stories using images or videos. After swiping up on an ad, users are directed to the landing page.

An example Instagram story ad

  1. Photo ads: 

Instagram photo ads can drive engagement, links clicks, or conversions, just like Facebook ads.

Examples of Instagram ads (source: Instagram)

  1. Video ads: 

Ads are available in square or landscape formats for up to 60 seconds.

  1. Carousel ads: 

These ads allow brands to showcase multiple photos or videos in one ad that users can swipe through. 

  1. Collection ads:

 Ads for collections feature a main photo or image alongside secondary images that are arranged in a grid.

  1. Twitter

Twitter is also the same platform as Facebook. The process of advertising on this platform is straightforward and unique. You can avail the below-listed types of ads. Tweet engagement

  • Promoted video/GIF views
  • Brand awareness
  • Website clicks or conversions
  • In-stream video views
  • Build followers
  • App installs
  • App engagements
  1. LinkedIn

Linkedin is one of the powerful platforms that is also being used for the businesses. The features are different from Facebook and Twitter as it allows the trading on education, job, health, sectors, titles, etc. There are various types of ads available for LinkedIn that can be used to perform social media advertising at gold cost. 

  • Sponsored Ads: 
  • In Mail:
  • Sponsored InMail:

FACEBOOK ADVERTISING

The Facebook advertisement is used to perform and upgrade your business. Business can be boosted by running ads on Facebook to advertise your jobs. You can avail of this benefit up be double or triple level.  

It is also more suitable in pricing than the other social media platforms. You are allowed to target any niche, any kind of audience of different age groups to optimize and upgrade your business

benefits of social media marketing?

A company’s success depends partly on marketing through these platforms, which have such a large following both nationally and internationally.

  • Investing in social media marketing is essential for the following reasons:
  • Brand awareness should be increased
  • Create new sales leads and sales
  • Develop a loyal following of community members
  • Engagement of consumers
  • Visibility on search engines
  • Website traffic funnels

The complete solution to social media ad management

The experts of the social media ads agency provide the complete procedure that makes you perform the ads on your social media platforms. You can get their help as well as services to run social media ads on gold coast.  Here are a few benefits that you can get through running ads on social media accounts.

  • Dedicated Gold Coast based account manager
  • Fast setup of ad accounts on social media platforms
  • Unique ad campaigns and ads, including remarketing
  • Advanced demographic targeting, including interest and user intent
  • Monthly or weekly consultation with your dedicated account manager
  • Custom ad strategy for each of your chosen platforms
  • Quick response times (within 48 business hours)
  • Monthly or weekly campaign reporting and analysis
  • Social Media Advertising Strategies

Brand Awareness

You can give awareness to your audience about the services and the skills you are providing to them. In this way, your business will get upgraded and more popular.

Complete Engagement

Alright! You are allowed to create creative, engaging, and exciting posts by using social media that can attract your audience to your business. In this way, you can encourage and motivate your customers and users to your brand or business. 

More Traffic

When you create engaging and creative posts that are attracting your audience, you will notice that the traffic will be an increase on your website or social media accounts. In this way, you will be able to get more traffic day by day. This is the best way to introduce your brand and motivate the users. 

Generate Leads

Social media platforms also make you able to get more generated leads. This is how you can upscale and introduce new techniques and new products to the users, as the users will also become able to send you a direct message. 

Promote Events

Social media advertisements also allow you to let the users know about your hostings. So, if you want it, you can run the ads on social media platforms to make it possible.

Scale your brand and attract customers with eye-catching creative and data driven decision making.

Take advantage of a team that has managed over $52 million dollars in ad spend and has a combined experience of over 100 years in social media marketing.

There’s no need for guesswork or “figuring it out” for yourself. We can guide you through the process and set realistic expectations for the types of results you can expect from a social media campaign.

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We’re Trusted By Companies Of All Sizes

Here’s Some Of The Result’s We’ve Achieved For Our Social Media Marketing Clients

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$52M+
Managed Ad Spend
1,134
Delighted Clients
$236M+
Revenue Generated
294+
Completed Web Projects

“I just want an honest agency who I can rely on to generate profitable results and take these marketing headaches off my plate…”

You are here because, like our current clients, you want an honest marketing agency that makes your life easier, gets the job done right, and can be relied upon to generate more profit through ethical advertising.

However, from our founding team’s experience working in some of the top agencies in the country, it’s clear most other agencies inflate potential results and make wild sales pitches so they can squeeze as much money out of you as possible.

There’s simply no transparency. No genuine expectation setting. No brutal honesty. And worst of all, no accountability.

Swiftly Transform Your Business Into A Profit Generating Machine Which Makes Life Easier, Fun and Exciting …

When you partner up with Veritas Digital you win big because we are heavily invested in your success alongside you. Instead of hearing excuses or reasons why things can’t be done.

You’ll wake up to a business which consistently generates new customers, more sales and higher profit margins than you’ve experienced before without you having to be heavily involved.

We are a boutique agency who makes your life easier because we not only deploy highly profitable marketing campaigns. But because we solve problems for you in advance to them causing issues. Which means more peace of mind for you! …

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About Us

Who Are Veritas Digital?

We believe a change is coming in terms of how agencies conduct themselves. Clients don’t want vague guarantees, Account Managers that can’t be reached, and evasive descriptions of what their agency has done with their money each month. To change that, Veritas believes in the following three things:

Honesty

We’ll tell you in advance if we think there is a better way for you to advertise, and show you exactly what that looks like before you sign anything. You’ll know exactly where we want to take your brand, and why.

Integrity

No advertising is guaranteed, so if something isn’t working, we’ll be the first to acknowledge it. We want you to work with us because you like what we do, so we have no lock-in contracts for any services ever.

Transparency

We quantify as much as we can to show you everything we do. No intellectual property, no hidden work, just clear, meaningful updates on all our work. What you are told you get is what you will get.

Our Simple 3 Step Process

01 01

No-obligation Strategy Session

Once you enquire, we’ll arrange a time that works for you to discuss your business, what you need, your history of advertising, and any KPIs you might have. If possible, we’ll also arrange Read-Only access to your reporting tools to see how your business has been developing over the past 12 months.

Don’t worry – you’ll speak to a strategist with first-hand experience, not a salesperson.

02 02

Data-Dive & Strategy Production

We’ll put together a strategy unique to your business, objectives, and current situation. We also take into account your budget, so we can provide you options depending on how quickly you want to achieve your business goals.

We don’t lock you into contracts, so we’ll suggest a minimum length you should run your campaigns to achieve the best outcome.

03 03

Strategy Execution

If you’re happy with what you see, then we can get started straight away. Because you know exactly what your budget gets you before we begin, there are no nasty surprises or questions over what we’re doing each month.

We’ll guide you through everything we do each month so you can understand how & why our campaigns are helping your business grow.

Are You Ready To Grow Your Business?

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