Wey conducted a thorough analysis of Statewide Painting and Decorating's online presence, target market, and industry competition. Through our discovery sessions with the company's owner, Jackson, we identified the need for a tailored digital strategy that emphasized their high-quality workmanship and commitment to customer satisfaction. We also recognized the importance of attracting clients who valued quality over cost, aligning with the company's premium service offering.
We initiated a multifaceted digital marketing campaign that included:
Google Ads: We launched a series of targeted ad campaigns focusing on high-intent keywords that potential clients were likely to use when searching for premium painting services.
SEO: A comprehensive SEO strategy was implemented to improve organic search visibility. This included on-page optimizations, content creation targeting niche-specific keywords, and building a strong backlink profile.