ChallEnge
Statewide Painting and Decorating, a reputable company specializing in residential and commercial painting services throughout the state, faced a plateau in their business growth. Despite a strong portfolio of completed projects and high customer satisfaction, they struggled to generate a steady stream of new leads. The sporadic nature of project inquiries led to unpredictable revenue streams, which made it challenging to scale operations and resources effectively
Solution
Wey conducted a thorough analysis of Statewide Painting and Decorating's online presence, target market, and industry competition. Through our discovery sessions with the company's owner, Jackson, we identified the need for a tailored digital strategy that emphasized their high-quality workmanship and commitment to customer satisfaction. We also recognized the importance of attracting clients who valued quality over cost, aligning with the company's premium service offering.
We initiated a multifaceted digital marketing campaign that included:
Google Ads: We launched a series of targeted ad campaigns focusing on high-intent keywords that potential clients were likely to use when searching for premium painting services.
SEO: A comprehensive SEO strategy was implemented to improve organic search visibility. This included on-page optimizations, content creation targeting niche-specific keywords, and building a strong backlink profile.
Result
The strategies propelled Statewide Painting and Decorating to the forefront of the digital space within their industry. In just 12 months, they experienced a dramatic uptick in consistent leads:
- New inquiries increased to 20-25 per week.
- A significant boost in website traffic with a 70% increase in organic search.
- Conversion rates from Google Ads doubled, leading to a higher ROI.
