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There are numerous benefits to hiring a digital marketing firm; the most of them are related to your website. Gathering leads, selling products, and boosting awareness of your brand are the major digital marketing goals – and those conversions happen on your site.

Their process, location, availability, and cost are usually the first boxes they need to check. But how can you target the strongest companies in a pool of outwardly similar options?

You will require  to know exactly what you want the company to do, and how to tell if they’re good at it. Ask these seven questions to identify the real winners.

What to look for when hiring a digital marketing firm Darwin

Not many businesses have professionals in all areas of digital marketing. Some people are good at on-page and technical SEO but not at PPC. Others concentrate solely on social media marketing, influencer marketing, and brand planning. Agencies frequently specialise in one or two areas while being generalists in others.

Begin by figuring out which components of digital marketing you want to outsource. These could include the following:

  • Content production, posting/scheduling, reacting to comments/messages, and reporting are all aspects of social media management.
  • Boosted posts, ad campaigns, audience/targeting management, and reporting are all examples of social media advertising.
  • Content optimization and SEO strategy (on-page SEO)
  • Campaigns to build links
  • Local Search Engine Optimization (optimization, Google My Business management, reporting)
  • SEO in a technical sense (audits, 301 management, Google Search Console reporting and fixes)
  • Marketing with content (strategy, writing, images, optimization)
  • Display adverts on Google or paid search ads (strategy, content creation, budget management, adjustments, reporting)
  • Marketing via email (strategy, content creation, scheduling, subscriber database management, reporting
  • Strategy for your brand (market research, strategic documentation, management, reporting)

You’re ready for these tough questions once you’ve located agencies that specialise in the services you need!

  1. Are their techniques up to date?

Many people change their pants more frequently than digital marketing. I’m not joking at all! Updates to the following platforms’ features and algorithms can have a significant impact on how well you sell your product or service:

The algorithm and ranking variables used by Google (duh)

  • AdWords by Google
  • Search and rankings on Bing (Yahoo is powered by Bing)
  • Advertising by Microsoft (previously Bing)
  • Other search engines, as well as their advertising platforms
  • Search and rankings on Amazon
  • Advertisements on Amazon
  • Networks of social media
  • Platforms for social media advertising
  • Platforms for email marketing

And these systems are regularly updated. Inquire about a digital marketing company’s in Darwin approaches and awareness of recent modifications when you’re considering hiring them.

You’ll need some familiarity with digital marketing news to do so. You don’t have to comprehend everything – after all, that’s why you hired a company! – but knowing what’s going on can help you ask the proper questions.

We keep up with SEO, social media, PPC, and content marketing best practises by subscribing to newsletters. Search Engine Journal (SEO and PPC), Social Media Examiner, Later Media (for Instagram), and Content Marketing Institute are among my favourites. 

  1. Do they feel at ease discussing digital marketing?

When it comes to asking questions, you’ll want to work with a company that can explain what they’re doing and why they’re doing it.

If you ask a marketer to describe a feature of their niche or statistics in a report, and they can’t do so in straightforward terms, that’s a red flag. Sure, it could be shyness, but it’s also possible that they’ve learned the definition but don’t comprehend how it works.

Nobody knows everything, and peculiarities will arise that will necessitate additional research. The quality to look for is comfort (or, better yet, excitement!) in discussing strategy and performance with you. Choose a business that makes you feel smarter and more fulfilled.

  1. Do they have a diverse set of skills?

Even if you’re employing an expert to specialise on a single area, you’ll want to make sure that anybody you choose is familiar with how all areas of digital marketing interact.

The two types of SEO are technical and on-page, and both are necessary.

  • Content marketing results are driven by SEO, social media, advertisements, and email.
  • SEO is aided by social media.
  • Link creation is an essential part of SEO and is frequently associated with content marketing.
  • Customers are directed to a specific or custom landing page on your website via most channels.

It’s fine if they don’t provide specific services. But be aware of an agency that doesn’t grasp other aspects of digital marketing or encourages you not to bother (and can’t back up their advice with data).

  1. Are the receipts in their possession?

Case studies, please! We can’t emphasise enough the importance of case studies as website content (seriously, read our article on why case studies are strong marketing assets). If you’re going to hire a marketing firm, you’ll want to examine examples of their previous work.

This can be difficult since major corporations frequently ask partner agencies to sign non-disclosure agreements (NDAs). That means they won’t be able to reveal the specifics of the campaigns they conducted and how they performed. In that instance, the most an agency in Darwin can say on its website is the names of the companies with which it has collaborated.

In either case, inquire about the work they completed. Even if they can’t tell you the campaign’s name or show you data, they should be able to talk about the work and how they went about doing it.

Check out their customer reviews and testimonials! Pay careful attention to evaluations explicitly marked as being from current or past clients, as with any product or service, and why not call them to follow up?

  1. Is it true that they eat their own kibble?

It’s the same as practising what you preach if you eat your own kibble. If you hire a company to manage your digital marketing:

  • Their website should be optimised and ranked for keywords that are important to them.
  • They should have at least one social media platform that is active.
  • They should claim, brand, and populate their Google My Business profile.
  • Ads, social media posts, and emails should all feel consistent and on-brand.
  • It’s time to go snooping!

Search for their company in Google and look through all of the results to determine if they optimise titles and meta descriptions across all of their pages, just the key ones, or have no evident optimization. Sign up for their email newsletter if they have one. Examine their social media material, frequency of posting, and hashtag usage.

You can also use an SEO tool like Moz or SEMRush to evaluate how their site ranks for organic search queries, their backlink structure, and even sample Google advertising.

  1. Do their leaders take a proactive or reactive approach?

The leadership style of a corporation influences the day-to-day practises and processes of digital marketing. When you hire a digital marketing firm, you’re committing to their leadership’s way of thinking and acting.

Determine how effectively the digital agency Darwin as a whole understands where digital marketing is headed, similar to knowing if they apply current approaches. You want their work to be future-proof, not just follow a set of instructions and address problems as they arise.

If the CEOs or CMOs of prospective companies are active on social media or routinely publish articles on their website or LinkedIn, dig in! Look for evidence of thinking leadership and creativity.

  1. What sort of assurances do they make?

Some promises are able to be kept by a firm. Contract adherence, deadline adherence, and project completion to specifications are all things that may (and should) be guaranteed.

Unfortunately, there are a lot of scammers in this field. Any digital marketing firm that makes claims like these should be avoided:

  • Getting your website to rank number one or zero in search results
  • Getting immediate or rapid outcomes
  • Getting your site’s technical SEO health in tip-top shape
  • Obtaining a specified email open rate or click-through rate in advertising
  • Getting to a certain number in social metrics (likes, follows, comments)
  • Obtaining a unique domain authority

All of them are doable, and a company may have even assisted another client in achieving them. But that’s exactly what they are: objectives. Any organisation that claims to be able to provide you with an exact number or quick results is a red flag.

Digital marketing is an ever-changing game of data and techniques. It can take a time from six months to years for content marketing to start yielding benefits. SEO is a continuous process, and every time a search engine’s algorithm changes, your results may alter. Open rates and click-through rates are influenced by a variety of factors and must be tested and adjusted on a regular basis.

we hope this has given you some insight into what to look for in a digital marketing firm. It’s a good idea to give everyone example questions and evaluate how their responses differ, just as in a job interview. Someone with fewer credentials or experience may astound you with amazingly inventive ideas that is more suited to your company.

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“I just want an honest agency who I can rely on to generate profitable results and take these marketing headaches off my plate…”

You are here because, like our current clients, you want an honest marketing agency that makes your life easier, gets the job done right, and can be relied upon to generate more profit through ethical advertising.

However, from our founding team’s experience working in some of the top agencies in the country, it’s clear most other agencies inflate potential results and make wild sales pitches so they can squeeze as much money out of you as possible.

There’s simply no transparency. No genuine expectation setting. No brutal honesty. And worst of all, no accountability.

Swiftly Transform Your Business Into A Profit Generating Machine Which Makes Life Easier, Fun and Exciting …

When you partner up with Veritas Digital you win big because we are heavily invested in your success alongside you. Instead of hearing excuses or reasons why things can’t be done.

You’ll wake up to a business which consistently generates new customers, more sales and higher profit margins than you’ve experienced before without you having to be heavily involved.

We are a boutique agency who makes your life easier because we not only deploy highly profitable marketing campaigns. But because we solve problems for you in advance to them causing issues. Which means more peace of mind for you! …

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About Us

Who Are Veritas Digital?

We believe a change is coming in terms of how agencies conduct themselves. Clients don’t want vague guarantees, Account Managers that can’t be reached, and evasive descriptions of what their agency has done with their money each month. To change that, Veritas believes in the following three things:


We’ll tell you in advance if we think there is a better way for you to advertise, and show you exactly what that looks like before you sign anything. You’ll know exactly where we want to take your brand, and why.


No advertising is guaranteed, so if something isn’t working, we’ll be the first to acknowledge it. We want you to work with us because you like what we do, so we have no lock-in contracts for any services ever.


We quantify as much as we can to show you everything we do. No intellectual property, no hidden work, just clear, meaningful updates on all our work. What you are told you get is what you will get.

Our Simple 3 Step Process

01 01

No-obligation Strategy Session

Once you enquire, we’ll arrange a time that works for you to discuss your business, what you need, your history of advertising, and any KPIs you might have. If possible, we’ll also arrange Read-Only access to your reporting tools to see how your business has been developing over the past 12 months.

Don’t worry – you’ll speak to a strategist with first-hand experience, not a salesperson.

02 02

Data-Dive & Strategy Production

We’ll put together a strategy unique to your business, objectives, and current situation. We also take into account your budget, so we can provide you options depending on how quickly you want to achieve your business goals.

We don’t lock you into contracts, so we’ll suggest a minimum length you should run your campaigns to achieve the best outcome.

03 03

Strategy Execution

If you’re happy with what you see, then we can get started straight away. Because you know exactly what your budget gets you before we begin, there are no nasty surprises or questions over what we’re doing each month.

We’ll guide you through everything we do each month so you can understand how & why our campaigns are helping your business grow.

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