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PPC Management Companies: What Do They Do?

Clients of PPC management Melbourne companies are responsible for their online paid advertising efforts. If you are unfamiliar with PPC, it refers to pay-per-click Melbourne ads, encompassing a wide range of digital formats from the search ads you see at the top of Google to the video ads you see on YouTube.

Managing online AdWords Melbourne campaigns for different clients is a PPC company’s job. It ensures the suitable ads show to the right people at the right time, within a budget.

In addition, a best PPC management company can demonstrate return on investment on marketing by implementing conversion tracking for phone and web leads and by analyzing relevant data.

Every PPC company Melbourne has its way of managing accounts. AdWords management company Melbourne manages ads on multiple platforms, while others specialize in one forum, such as Google Ads or Facebook. Depending on a company’s approach to account management, some companies may take the lead on changes and optimizations themselves, while others rely more on machine learning.

It depends both on the capabilities and resources a company has and on the needs of the companies it serves how it approaches the problem. Despite the numerous variations in approaches, all PPC companies provide the same services for managing online paid advertising campaigns.

Take a closer look at the responsibilities of PPC Melbourne management companies, which are divided into three key categories:

  • Installation
  • Presenting
  • Optimizing
  • Installation

To set up a successful PPC campaign, a PPC management company has the first responsibility. Conversion tracking involves creating and implementing ads, creating a campaign structure, and tracking conversions. Strategy comes first, however.

PPC management agencies should start with a solid strategy to run a successful campaign.

For the PPC agency Melbourne to develop an effective strategy, they need to understand their client’s business objectives and marketing goals. In other words, what is the purpose of the paid advertising campaign? What are the client’s objectives? Do you want to increase newsletter sign-ups? Do you want online sales to increase? How about brand awareness?

Additionally, this process includes learning about the target audience and any customer personas the client has created. Further, agencies must establish key performance indicators (KPIs) to assess their success, such as impression share, click-through rate (CTR), conversions, lead quality, and revenue.

A comprehensive strategy can be created by combining all of this information. Having the right system informs the rest of the campaign setup, from campaign types and location targeting to conversion tracking.

There are several factors to consider when setting up a campaign, which varies depending on the platform and campaign type. Some of the tasks include:

  • Groups of ads
  • Ads
  • A site link, location extension, or a callout extension is an ad extension
  • Keywords
  • Targeting by location
  • Audience and demographic targeting
  • Topics or placements
  • Content exclusions
  • Targeting ads in a dynamic way
  • Strategies for bidding
  • Developing a budget
  • The landing page
  • Keeping track of conversions

PPC companies are required to develop appropriate reports once the campaign has been launched to monitor performance and guide optimization.


A PPC management company’s primary responsibility is reporting, along with setting up campaigns. Customized reports should be sent out regularly, bi-weekly, monthly, or quarterly, depending on the client’s KPIs.

The reporting platforms used by different PPC agencies differ. Various methods may be used, such as Excel and Google Data Studio. In addition to static reports, some companies offer dynamic dashboards that update data in real-time, while others provide static reports.

Any PPC company should ensure that their reports contain information relevant to their client’s goals, regardless of which platform they use. Graphs and charts are often used in words to convey complex information in an understandable and visually appealing manner. Many will include benchmarks and comparisons so that data can be placed into context.

Depending on an agency’s expertise and resources, as well as the client’s requirements, the sophistication of reporting can vary. For some clients, only the ad-level metrics, such as clicks and impressions, will suffice. A deeper analysis of website engagement, lead quality, and others might require ROI.

To provide clients with a more comprehensive picture, some PPC management companies combine data from multiple sources. Clients might run campaigns on Instagram, but using google agency Melbourne Analytics can help them better understand what other channels users come from to reach their site and how they engage once there.

This information can provide a holistic view of a business’s online presence.

PPC agencies can analyze data and gain insights from reports to keep clients informed of campaign performance and gain insight into the performance of the campaign. As a result, campaigns can be optimized based on data-driven decisions.


PPC management companies are also responsible for optimization. Management and tweaking of the campaign are ongoing processes to improve efficiency and performance.

For a PPC company to optimize its campaigns, data should be collected, and its clients’ goals should be considered. The needs of a client focused on lead quality, for example, will differ significantly from the needs of a client looking to increase brand awareness.

Techniques for optimizing PPC campaigns include:

  • Testing A/B
  • Changes in bid strategy
  • Shifting budgets
  • Scheduling of ads
  • Adjusting the target
  • Keywords associated with negativity
  • Observations from the audience
  • Extensions for images are beta features
  • Modifications to bids

In addition to the above, PPC companies need to keep up with platform changes like new ad products and policy updates. This is a crucial part of keeping a campaign optimized and avoiding costly missteps.

An example is the recent removal of age, zip code, and other targeting options for google Adwords management Melbourne advertisers in a few verticals. A PPC agency might have failed to address this change or disregarded it, which would have prevented its clients’ ads from serving due to non-compliance.

The agency businesses choose should be attentive, proactive, and knowledgeable for PPC management to be successful.

Is your business looking for PPC services? We will tell you what you need to look for in a PPC management company to get high-quality service.

The Qualities a PPC Management Company Should Have

Selecting a PPC management company should be done carefully. If you spend money on media, you want to be sure it is worth it.

Choosing the right fit can be tricky if you’re evaluating companies and trying to decide without knowing what to look for.

PPC management companies should possess the following qualities:

  • A professional attitude. Your paid media investment can be maximized by working with a team of PPC experts Melbourne.
  • A transparent process. Be clear about the pricing and scope of services the agency provides.
  • Quickness. You’ll want a PPC company that responds quickly to questions or concerns related to your campaign.
  • The initiative. You will be able to stay ahead of the competition when you partner with a proactive PPC company.

Melbourne PPC Marketing

With the help of experts at what they do, you can get a top ranking for the right search results.

With our exceptional Google Ads and PPC management services, businesses across Australia have found instant results from Melbourne to Brisbane. A pay-per-click agency that understands your industry better than anyone can help you position your business correctly.

Using PPC advertising, you only pay when someone clicks on your advertisement, specifically potential customers searching for companies like your own. To achieve success, you must ensure your business is listed and visible on Google because 90% of all search activity comes from it. Your website’s traffic will be guided by high-quality Google Ads and PPC services, which will significantly increase your revenue.

Using PPC marketing, businesses can get traffic to their websites or an individual webpage by using ads. For PPC advertising Melbourne to work, you must bid on the keywords of your business’s products or services within an advertising platform. The advertising platform will match you with a relevant audience searching for these keywords based on this information. In addition to your ad, the search query results will also be displayed to your potential customer.

However, the charge for PPC will only be applied when the person clicks on one of the advertisements and visits your website. If you’re trying to get more viewers to your website, this is an easier option. Potential customers will be able to find you and your product or service.


Choosing A Name For Your PPC Agency

Your PPC agency should have a catchy name so that you can stand out from the crowd.

The following are some general tips to consider when naming your PPC agency.

  • Your customers should have an easy time remembering and spelling your name.
  • Search to see if others have the same name in the space
  • Try not to choose a name for your business that will limit growth opportunities (e.g., if you decide to expand into other product lines).
  • Register domain names as soon as you have an idea of a few names you love!
  • What is so vital about naming your PPC agency?
  • The name of your business will forever be associated with:
  • The first impression your customers have of you
  • Identifying your business
  • What types of customers your brand attracts
  • Whether you’re memorable or not
  • Your PPC agency should verify the availability of the domain name.
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With Over 5.4 BILLION Google Searches Per Day, Your Dream Customers Are Certainly Searching For Your Services On Google.    But Is Your Business Being Found? 

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Our Melbourne Google Ads team of accredited specialists can help you stand out from your competitors with the latest Google Ads technology, a proven data-driven approach and decades of experience.

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I just want an honest agency who I can rely on to generate profitable results and take these marketing headaches off my plate

You are here because, like our current clients, you want an honest marketing agency that makes your life easier, gets the job done right, and can be relied upon to generate more profit through ethical advertising.

However, from our founding team’s experience working in some of the top agencies in the country, it’s clear most other agencies inflate potential results and make wild sales pitches so they can squeeze as much money out of you as possible.

There’s simply no transparency. No genuine expectation setting. No brutal honesty. And worst of all, no accountability.


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Swiftly Transform Your Business Into A Profit Generating Machine Which Makes Life Easier, Fun and Exciting …

When you partner up with Veritas Digital you win big because we are heavily invested in your success alongside you. Instead of hearing excuses or reasons why things can’t be done.

You’ll wake up to a business which consistently generates new customers, more sales and higher profit margins than you’ve experienced before without you having to be heavily involved.

We are a boutique agency who makes your life easier because we not only deploy highly profitable marketing campaigns. But because we solve problems for you in advance to them causing issues. Which means more peace of mind for you! …

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The Conversion Rate From

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How We Can Serve Your Business

We work across all digital platforms, this allows us to prescribe what will generate your business the best possible results without bias.


Social Media Marketing

Social media is the most cost effective channel for educating the market and introducing new people to your brand while generating strong ROI.


Email Automation

Improved customer experience, lifetime customer value and contact with your customer base without lifting a finger through Email Marketing Automation!

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Skip the queue and get onto page 1 of Google instantly with the pay to play Google Ads platform with google search, shopping or youtube ads.


Web Projects

When your conversion rate needs a boost, look no further than a high conversion landing page or sales funnel – copy written and designed with 1 sole purpose. CONVERSIONS.


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Get your website onto page 1 of Google for your services or products so your customers can find you online without knowing you simply from searching for what you have to offer!


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Utilise others immense and dedicated audiences and authority while gaining high quality user generated content for your marketing with influencer marketing campaigns.

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We've Seen Consistent Growth
And Veritas Has Really Taken The Time To Understand Our Brand

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Who Are

Veritas Digital? 

We believe a change is coming in terms of how agencies conduct themselves. Clients don’t want vague guarantees, Account Managers that can’t be reached, and evasive descriptions of what their agency has done with their money each month. To change that, Veritas believes in the following three things:

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We’ll tell you in advance if we think there is a better way for you to advertise, and show you exactly what that looks like before you sign anything. You’ll know exactly where we want to take your brand, and why.


No advertising is guaranteed, so if something isn’t working, we’ll be the first to acknowledge it. We want you to work with us because you like what we do, so we have no lock-in contracts for any services ever.


We quantify as much as we can to show you everything we do. No intellectual property, no hidden work, just clear, meaningful updates on all our work. What you are told you get is what you will get.

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The Best Part Of Working With
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Our Simple 3 Step Process

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Strategy Session

Once you enquire, we’ll arrange a time that works for you to discuss your business, what you need, your history of advertising, and any KPIs you might have. If possible, we’ll also arrange Read-Only access to your reporting tools to see how your business has been developing over the past 12 months.

Don’t worry – you’ll speak to a strategist with first-hand experience, not a salesperson.

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Data-Dive & Strategy

We’ll put together a strategy unique to your business, objectives, and current situation. We also take into account your budget, so we can provide you options depending on how quickly you want to achieve your business goals.

We don’t lock you into contracts, so we’ll suggest a minimum length you should run your campaigns to achieve the best outcome.



If you’re happy with what you see, then we can get started straight away. Because you know exactly what your budget gets you before we begin, there are no nasty surprises or questions over what we’re doing each month.

We’ll guide you through everything we do each month so you can understand how & why our campaigns are helping your business grow.

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Since Working With Lucas

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Has Grown Over 180%

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Hear from our happy clients.

Lawrence Bell

Performance Enhanced Nutrition
“By far the best team I’ve ever worked with in marketing (and there have been plenty). They took my online store from $10k/month to over $100k/month in under 6 months. Can’t recommend them highly enough.”

Danny Dalli

Aston Legal

Straight Forward approach with great results. Highly Recommend.

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YCL Jewels

“Since working with Veritas Digital, YCL’s turnover has increased by 292%. I definitely feel like we’re being supported, and that’s nice to know.”

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