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With over 5.4 BILLION Google searches per day, your dream customers are certainly searching for your services on Google.

But is your business being found?

Skip the queue and get onto page 1 of Google instantly with the pay to play Google Ads platform with google search, shopping or youtube ads.

Our Melbourne Google Ads team of accredited specialists can help you stand out from your competitors with the latest Google Ads technology, a proven data-driven approach and decades of experience.

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We’re Trusted By Companies Of All Sizes

Here’s Some Of The Result’s We’ve Achieved For Our Google Ads Clients

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$52M+
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“I just want an honest agency who I can rely on to generate profitable results and take these marketing headaches off my plate…”

You are here because, like our current clients, you want an honest marketing agency that makes your life easier, gets the job done right, and can be relied upon to generate more profit through ethical advertising.

However, from our founding team’s experience working in some of the top agencies in the country, it’s clear most other agencies inflate potential results and make wild sales pitches so they can squeeze as much money out of you as possible.

There’s simply no transparency. No genuine expectation setting. No brutal honesty. And worst of all, no accountability.

Swiftly Transform Your Business Into A Profit Generating Machine Which Makes Life Easier, Fun and Exciting …

When you partner up with Veritas Digital you win big because we are heavily invested in your success alongside you. Instead of hearing excuses or reasons why things can’t be done.

You’ll wake up to a business which consistently generates new customers, more sales and higher profit margins than you’ve experienced before without you having to be heavily involved.

We are a boutique agency who makes your life easier because we not only deploy highly profitable marketing campaigns. But because we solve problems for you in advance to them causing issues. Which means more peace of mind for you! …

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About Us

Who Are Veritas Digital?

We believe a change is coming in terms of how agencies conduct themselves. Clients don’t want vague guarantees, Account Managers that can’t be reached, and evasive descriptions of what their agency has done with their money each month. To change that, Veritas believes in the following three things:

Honesty

We’ll tell you in advance if we think there is a better way for you to advertise, and show you exactly what that looks like before you sign anything. You’ll know exactly where we want to take your brand, and why.

Integrity

No advertising is guaranteed, so if something isn’t working, we’ll be the first to acknowledge it. We want you to work with us because you like what we do, so we have no lock-in contracts for any services ever.

Transparency

We quantify as much as we can to show you everything we do. No intellectual property, no hidden work, just clear, meaningful updates on all our work. What you are told you get is what you will get.

Our Simple 3 Step Process

01 01

No-obligation Strategy Session

Once you enquire, we’ll arrange a time that works for you to discuss your business, what you need, your history of advertising, and any KPIs you might have. If possible, we’ll also arrange Read-Only access to your reporting tools to see how your business has been developing over the past 12 months.

Don’t worry – you’ll speak to a strategist with first-hand experience, not a salesperson.

02 02

Data-Dive & Strategy Production

We’ll put together a strategy unique to your business, objectives, and current situation. We also take into account your budget, so we can provide you options depending on how quickly you want to achieve your business goals.

We don’t lock you into contracts, so we’ll suggest a minimum length you should run your campaigns to achieve the best outcome.

03 03

Strategy Execution

If you’re happy with what you see, then we can get started straight away. Because you know exactly what your budget gets you before we begin, there are no nasty surprises or questions over what we’re doing each month.

We’ll guide you through everything we do each month so you can understand how & why our campaigns are helping your business grow.

Are You Ready To Grow Your Business?

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Hear from our happy clients.

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Google AdWords is a marketing strategy that utilizes its search engine platform and partner sites to help businesses reach target markets online. After a user searches for terms and phrases related to a business and its products or services, those partner sites display a text or picture ad on the page.

So, now you can choose keywords related to your products, brand, services, and industry for your AdWords account. When the customers search for these sentences or phrases, your store ad is shown. You only have to pay now when someone clicks on your ad and visits the business using the “Click to call” option.

When you partner with Veritas Digital, you win big because we are heavily invested in your success. Instead of hearing excuses or reasons why things can’t be done. You will wake up to a business that is constantly generating new customers, more sales and more margins, higher profits than you have experienced before without you having to get heavily involved. 

They are a boutique agency that makes your life easier because they don’t just implement profitable marketing campaigns. But because they solve the problems for you in advance to cause trouble. That means more peace of mind for you!

One of the most incredible and effective digital advertising methods is Payperclick (PPC) advertising. When started strategically, a PPC campaign can help you reach more qualified leads and income in a shorter period. You can expect a straightforward yes or no answer when you ask this question. The truth is, PPC doesn’t have a direct SEO impact, but it does indirectly impact SEO. 

Many indirect events result from using a combination of PPC and SEO initiatives. If you want to maximize your results with your marketing plan, it is best to use these two methods in combination with each other. So how does PPC affect SEO? 

  1. PPC Ads Help You Maximize Real Estate In Search Results 
  2. PPC Helps You Discover More Valuable Organic SEO Keywords 
  3. PPC builds brand awareness which gets people to click on organic ads
  4. PPC helps you reach more local prospects

If you are looking for how do I manage my google ads campaign, then don’t look further? Just follow-up the instructions that are given below:

Instructions 

  • Log in to your Google Ads account. 
  • On the left page menu, scroll down and click on Settings, then  Campaign settings.
  • You can change your campaign settings in 2 ways: 
  • To change the same setting for multiple campaigns, select the checkbox of the campaigns you want to change. 
  • Click on Save.

If you are looking for how do I manage my google ads campaign, then don’t look further? Just follow-up the instructions that are given below:

Instructions 

  • Log in to your Google Ads account. 
  • On the left page menu, scroll down and click on Settings, then  Campaign settings.
  • You can change your campaign settings in 2 ways: 
  • To change the same setting for multiple campaigns, select the checkbox of the campaigns you want to change. 
  • Click on Save.

A landing page is an ultimately stand-alone web page that a person “lands” on after clicking on an email, ad, or other digital location. Once they’re on your landing page, users are encouraged to take action, like joining your list or buying your products.

We can also say that A landing page is a specific type of page on the website where you collect a visitor’s contact info in exchange for a resource, such as an ebook. This contact information is collected using a lead capture form where visitors enter their name, email address, and job title.

Clicks on your PPC ads are more likely to lead to a sale. It sounds surprising, but paid advertising is even more effective than organic links, even with the growth of ad blockers. Google Ads works. But managing AdWords is complex; that’s why you need an agency.

Search listings are free, and none can pay for higher rankings because Google is committed to keeping our search content valuable and reliable. Despite some myths and claims, running a Google Ads campaign doesn’t help your SEO rankings. However, PPC ads can help connect with a larger audience online. 

Follow these tips to improve search engine optimization (SEO) and watch your website rise to the top of the search engine results. 

  • Post relevant and authoritative content. 
  • Update your content regularly. 
  • Meta description. 
  • Have a site worth linking 
  • Use alt tags.

For many e-commerce businesses, Google Ads is a significant marketing channel. In some studies, Google Ads accounts for up to 18% of all e-commerce revenue.

Google Shopping ads (also known as Google Product Listing Ads or PLA ads) are probably your best bet if you sell B2C  products online. All you need to participate here is a product feed, Google Merchant Center, and an eCommerce website. As you can see, Google Shopping ads appear at the top of search results.

Yes, Google Ads works. It works great for both small and large businesses. Paid ads are an excellent way for businesses to increase brand awareness, increase site traffic, and drive more sales while tracking results. 

With Google Ads, an online advertising tool helps you attract people to search for products or businesses like yours. 

The process is simple: 

  • Write a copy of your ad. 
  • Choose the keywords you want to target. 
  • Set a maximum daily budget. 
  • Select the start and end dates for your campaign. 

Conclusion: Is Google Ads Worth It? Yes, Google Ads works. It works great for both small and large businesses. Paid ads are an excellent way for businesses to increase brand awareness, increase site traffic, and drive more sales while tracking results.

PPC makes it easier for you to expand your reach and achieve your marketing goals. It is a tool used to align website traffic with your ultimate goals, whatever they may be. PPC takes care of many aspects of sales and advances your relationship with a large audience, from starting awareness to becoming a loyal customer.

Suppose sales are slower than you’d like, and your business isn’t showing up on the first ranking page of a search engine’s results.  When you search for the product or service you’re promoting, you may want to consider PPC to increase your visibility.

A PPC agency can advise you and guide you on tips to maximize the success of your advertising. They also know how to adjust your budget to ensure smart spending and limit or minimize waste. 

It is also used to drive traffic to websites, where an advertiser pays a publisher (usually a search engine, website owner, or network of websites) when the ad is clicked.

SEM is an organic marketing strategy, while PPC is a paid marketing strategy. Therefore, SEM naturally brings website traffic while PPC is a method by which an entrepreneur has to pay and increase the visibility of their business online. 

The SEM integrates optimization tools (e.g., SEO) that modify the site’s architecture, while the PPC is an advertising model. 

PPC is a simpler and faster way to attract potential customers than SEM.

SEM can bring lasting organic traffic to the website, while through PPC, one can drive traffic to his website until the announcement is broadcast. 

SEM makes a website higher in the search engines to easily visible to customers, whereas PPC makes a service provider or maybe website visible through ads.

Today’s current number claims that LESS THAN 10% of people click on paid ads. That’s right, around 94% of all search traffic goes to organic results compared to paid ads. There are, however, some exciting reasons why people click and don’t click ads.

CPC (Cost per click: you pay when a user clicks on your ad. CPM (cost per thousand impressions): you pay according to the number of people who see your ads

The CPM model is entirely different from the CPC. CPC auctions are targeted and billed on the number of impressions the ad receives rather than clicks. On the other hand, CPM auctions are billed for one thousand impressions received by the ad.

The Top AdWords Spenders By businesses are:

  • Travel and Tourism ($2.4 Billion)
  • Jobs and Education ($2.2 Billion)
  • Home and Garden ($2.1 Billion)
  • Vehicles ($2.0 Billion)
  • Computers and Consumer Electronics ($2.0 Billion)
  • Internet and Telecom ($1.7 Billion)
  • Business and Industrial ($1.6 Billion)
  • Occasions and Gifts ($1.2 Billion)

Payperclick (PPC) is an online advertising model in which an advertiser pays a publisher each time an advertising link is “clicked.” Alternatively, the PPC is known as the cost per click (CPC) model. Google, Facebook, and Twitter ads are the most popular platforms for PPC advertising.

Ads may appear below or above search results on Google Search. They can appear next to, above, or below search results on Google Play,  the Shopping tab, and Google Maps, including the Maps app. Google Search Partners: Your ad may appear with search results on  Google search partner websites.

Google Maps is a web mapping medium and consumer application offered by Google. Yes, the google map is a part of google ads. It offers satellite images, aerial photographs, street maps,  interactive 360 ​​° panoramic views  (Street View), real-time traffic conditions, and route planning for travel on foot, by car, plane (in beta), and public transport. Look for the “Extensions” section in Google Ads. The process is straightforward, so you don’t have to put in any real effort.

Now that you know what makes a PPC agency right for your business, here are a few questions to ask to make sure you choose the best one. 

How do you communicate the results of the campaign to customers? 

You will never want to be in the dark about how your PPC ad campaign is going, so they must provide you with a clear communication schedule like monthly phone calls where they can take a deep look at the data as well communication en route, when they are there, important strategic updates. 

What tools are they using to make the campaign successful? 

There are many tools that PPC agencies use to create, track, and optimize campaigns. Some of the tools we would use are Google Ads, Google Keyword Planner, Google Performance Grader, Google Tag Manager, Google Trends, Google Analytics, Ahrefs, Ravel Tools, and CallRail, to name a few.

First, you need to choose the network you want to use for advertising: 

  • Google Search Network, 
  • Google Display Network 

After this, you need to add your own: Website URL, Ad Title, Ad Description, Images to start. Succeeding on Google is not easy; you may need a Google Ads specialist. Remember to optimize your campaigns to get the best results from your Google ads.

Remember to optimize your campaigns for the best results with your Google ads. You’ve seen the standard text ad that appears at the top of the Google results page when you type a query into the search tab. These are called “text ads” and are the cornerstone of the Google search network. They can be essential and effective in the marketing mix of many businesses. But what about all the other ad formats Google offers? What if you were a reseller who marketed your inventory? What if you try to get customers to download your app?

There are eight various types of ad campaigns with Google Ads:

  1. Search: Text ads on Google search results
  2. Video: Video ads on YouTube
  3. Image/Display: Image ads on websites or Gmail
  4. Shopping: Product listings on Google
  5. App: Your app promotion on many channels
  6. Automated Smart: Simplified, automated ads on Google and across the web
  7. Local: Drive customers to a physical location
  8. Discovering: Runs ads across Google’s feeds when they’re open

Google Ads determines which ads should run with a lightning-fast ad auction, which takes place every time someone searches  Google or visits a site serving ads. 

Google Ads Bids 

There are three main factors in the advertising auction that determine which ads are displayed and in order: 

Your bid When you set your bid, you tell Google Ads the maximum amount you’re willing to pay for a click-on ad. at any time. 

The quality of your  Google Ads ads also considers the relevance and usefulness of your ad and the website.  It links to the person who will see it. The assessment of the quality of your ad is summed up in the quality score, which you can track and improve in your Google Ads account. 

The expected impact of ad extensions and other ad formats When creating your ad, you have the choice of adding additional information to your ads, such as a phone number or more links to specific pages of your site. 

Google Ad extensions: 

Google Ads estimates how extensions and other ad formats you use will affect your ad performance. Therefore, even if your competition has higher bids than yours, you can still earn a higher position for a lesser price by using ads, highly relevant keywords, and extensions. 

Together, these three factors determine when and if potential customers will see your ad.

How much does Google Ads cost? While businesses spend an average of $ 9,000-10,000 per month on paid advertising, there is no single answer to the common question “How much does Google Ads cost?” Indeed, Google Ads is a genuinely customizable advertising platform. 

Businesses spend an average of $ 9,000 to $ 10,000 per month on paid advertising. You have extreme control over how much and when you spend it, and you can increase or decrease your ad spend in real-time as you see fit. This is why the price flexibility of Google Ads is one of its main advantages.

PRICING FACTOR AVERAGE COST
Ad Spend $9000 to $10,000 per month
CPC (Google Display Network) $1 or less per click$
CPC (Google Search Network) 1 to $2 per click
PPC Management Tools  $15 to $800 per month
Professional Google Ads Management $350 to $5000 or 12-30% of the ad spend per month

 

Advertising helps manufacturers or businesses know their competition and plan accordingly to meet the level of competition. Advertising helps raise awareness of the new product to come and try the product. Therefore, advertising is essential to customers.

Google Ads is so crucial because of the following reasons:

 

  • Increase the number of prospects and customers. 

 

Google Ads lets you focus on the people seeking what your business has to offer. This means that you can, without any break, continue to refine your searches so that only people who desire to purchase your services or products are sent to your websites through this platform.

 

  • A flexible marketing platform. 

 

Anyone who uses this Google Ads regularly will tell you that it is a highly flexible marketing platform. It is suitable for organizations of all types and sizes. You can turn internet traffic off and on using this system. You can easily customize campaigns to focus on particular types of online users. 

For instance, you can also target people based on the type of device they are using, location, and the Google-owned website they are accessing (e.g., Google Search, Google Maps, YouTube). You can set your budget for the specific areas of a campaign. For instance, you can set daily budgets and limits on how much you’re willing to spend on clicks for specific keywords.

 

  • Get a high return on investment. 

 

Unlike other marketing strategies, Google Ads only charges you for the ads people click on. Once you optimize your Google Ads campaigns, you can get a high ROI. This may not be possible with other strategies of marketing. 

However, When you find areas of your campaign that deliver good ROI, you need to focus your effort and budget on those areas. Now, If a campaign or parts of a campaign cost you money, throw them away. Invest those savings in successful campaigns and campaigns that you will try in the future.

 

  • Get fast and transparent results. 

 

Google Ads is known for delivering fast, direct results and reports from your campaigns. It is easy to analyze the progress of your campaigns as the dashboard provides you with all the information related to each campaign, such as ads clicked,  keywords entered by website visitors, and the clicks costs. These features make Google Ads an intuitive system and highly transparent.

 

  • Find more about your market.

 

On the other hand, Google Ads provides insight into customer habits and requirements that previous generation entrepreneurs could only dream of. Most of the valuable data that Google Ads lets you know regarding your customers involves the keywords they use to find your website, their devices, their location, and the times and days they search. 

You can use this info to improve your products and services and refine your marketing efforts so that you don’t waste money anymore on advertising to people who are not interested in what you have to offer. Google Ads is the most potent Advertising tool that was never created.

Google Ads is the most powerful advertising tool that is ever created. It deals with millions of searches by internet users every day. It also gives business owners a unique opportunity to convert them into customers and leads. Nowadays, many businesses are turned off by the expense of ads on a medium like Google Ads. However, if you are intelligent and thoughtful about your online advertising strategy, the rewards can be huge.

There are four main methods for measuring ad performance: CPM, CTR, RPM, and RPC. CPM refers to the cost per thousand (Mille means thousand in Latin) or advertising cost per thousand views. It is mainly used as a benchmark to calculate the approximate cost of an advertisement or an advertising campaign on various media. 

If you’ve never used performance tracking, start by clicking All Campaigns in the left navigation menu of your Google Ads account. Click Ads & Extensions or Keywords in the page menu on the left to see stat tables that show you a complete and customizable view of all your data.

Before I walk you through what to do, you’re probably wondering what Google is doing regarding click fraud. Rest assured that Google has created the most potent anti-fraud program of all search engines. 

Includes Automated detection systems that use machine learning and complex algorithms to detect and filter invalid clicks in real-time before advertisers are charged. Google’s Ad Traffic Quality team continuously monitors and analyzes traffic to detect and remove clicks it deems invalid before advertisers are billed. Investigations based on advertisers’ reports of suspicious activity. However, you can’t just trust Google.

As it’s not possible to eliminate the risk of click fraud, there are ways you can take action to prevent click fraud on your AdWords account. Try these eight proven tactics to reduce the risk of falling victim to click fraud: 

  • Set an IP Exclusions 
  • Be aware of competitors 
  • Modify ad retargeting 
  • Target high-value sites 
  • Watch for incorrect clicks 
  • Run remarketing campaigns 
  • Define your conversion tracking pixel on something you can map 
  • Invest in fraud detection software

An advertising agency, often indicated as a creative or advertising agency, is a company dedicated to creating, planning, and managing to advertise and at least other forms of promotion and marketing for its customers.

Google Ads is Google’s online advertising program; the program allows you to create online advertisements to reach an audience interested in the services and products you offer. The Google Ads platform works with pay-per-click (PPC) advertising, which means you have to pay every time a visitor clicks on your ad.

A full-service advertising agency can handle all of a business’s an advertising and marketing aspects. This typically includes strategic planning, production, creativity, innovations, and interactive internet marketing services.

Depth of Expertise: 

Due to the complexity associated with PPC, you want to find a pay-per-click agency with a deep concentration in the paid search space that can devote sufficient time and attention to the PPC area of ​​their marketing efforts. The agency must have at least one dedicated PPC manager who only focuses on paid searches. They need to keep it up with the trends and announcements in this rapidly changing space.

Ability to stay in control:

A final factor, similar to transparency, is the willingness to work with you, which allows you to stay in control of your goals, priorities, and some cases, even the execution of your paid search campaigns. 

Transparency:

Another critical factor in selecting a PPC agency is its willingness to share expertise and information. You need to know precisely what they’re doing in your account and how often they’re working there – the lack of transparency is a sign that the agency either doesn’t know what they’re doing or isn’t spending enough time on your campaigns.

The average CPC (cost per click) in Google Ads is between $ 1 and $ 2 on the search network. The average CPC on the Image/Display Network is less than $ 1. The great expensive keywords in Bing Ads and Google Ads cost $ 50 or more per click. That, most of the time, you are never charged for those clicks. 

Here is what Google has to say on the subject: “When Google determines that the clicks are invalid, we try to automatically filter them from your reports and payments so that you” are not charged for those clicks.

Google Partners is a marketing program for ads companies or third parties who manage Google Ads accounts on behalf of other brands or companies. There are only 308 AdWords-approved partners in the United States. Partnering with Google means that a company has more employees certified in Google AdWords, consistently meets Google performance standards, has a growing customer base, and participates in ongoing training.

Google Partners is a program offered by Google. Advertising agencies, digital marketing professionals, etc., can become partners. In addition, people who manage their own AdWords accounts or for their customers can also participate in this program. 

How to become a Google Partner 

  • Go to the Google Partners website, click the “Join Now” button under the “Join Google Partners” tab. 
  • Sign in to your Google Ads account. 
  • Accept the terms of use. 
  • Select your Google Ads administrator account used by your agency.

You’ll need to understand a few metrics when running and analyzing PPC campaigns.

  • Clicks: Number of times users clicked on or engaged with your ads.
  • Click-through rate (CTR): The percentage of people who clicked on your ad.
  • Impressions: Number of times your ads were served in the search results.

The average CPC (per click) is the cost per click on a per-click basis. Click-through rate (CTR). It is the proportion of clicks to impressions. It represents where your ads appear on the search results page (SERP). Conversions: This computes the number of conversion actions such as form-filling or signing up for a newsletter.

The X-factor is that one report or metric that defines the overall performance and success of the PPC campaigns. With that said, you can shift the focus to activities that are garnering results. Parameter tracking offers insights into keywords, displays, and applications that drive conversions.

The Share of Impressions (IQ) is the percentage of impressions your ads get out of the total number of impressions your ads are likely to get. Share of impressions = total number of qualifying impressions/total eligible impressions. 

Whereas Quality Score is a diagnostic tool designed to give you an idea of ​​how the quality of the ad compares to that of other advertisers. A higher Quality Score means your ad and landing page are more relevant and valuable to those who research your keyword than other advertisers.

The average cost per click (CPC) on Google Ads is between $ 2 and $ 1 for the Google Search Network and less than $ 1 for the Google Display Network.

Average PPC Costs 2018-2021:

Metric 2019 2018
Cost per click (CPC) $1.03 $0.99
CLICK-THROUGH RATE (CTR) 1.8% 2.1%
Cost per mille (CPM) $18.71 $20.90
Conversion rate 5.2% 3.1%

We’ve seen that SEO click-through rates are higher than PPC, which means it has the potential to generate significantly higher organic traffic volumes for you. Plus, your cost per acquisition (CPA) will be much lower with SEO than with PPC.

SEO: 

SEO may take longer but produces better results because it increases your overall ranking on the web. PPC usually generates spikes in traffic, but that doesn’t help with organic rankings, which you want if you plan on doing long-term business.

PPC:

PPC is generally an excellent strategy for gaining initial exposure for your business. Advertisers create campaigns with carefully crafted bids and budgets as defined by KPIs like clicks or impressions requested per day, the total budget allocated each day, plus the daily conversion of those clicks. However, once visibility has been created through this technique, as advertisers need it, they have to use another technique to maintain visibility.

 

However, to directly answer yes, people click on paid ads. It’s only a tiny percentage. The current figure indicates that less than ten percent of people click on paid ads. That’s right, around 94% of all search traffic goes to organic results instead of paid ads.