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Facebook’s reach can’t be ignored. Nearly 3 billion people are using Facebook regularly, which means that many people see ads there. Reach is just one aspect of marketing since we’re always talking about being targeted. Marketing success isn’t about reaching everyone; it’s about reaching the right people, and Facebook is beneficial for this. Facebook offers almost unparalleled targeting capabilities. Advertisers can use this information to reach the right people with the right message because Facebook knows so much about its users. You can run a variety of campaigns with Facebook advertising, which is another benefit. If you wanted to encourage people to go to your blog, you could post a couple of sentences. If someone shared your post, you could give them something. Make a video that captures people’s attention and goes viral. Every seat in your long-term campaign can feature images, videos, written content, and more. The possibilities are endless with Facebook marketing. To maximize your Facebook marketing efforts, you must study a range of data points, analyze the performance of your campaigns, experiment with different marketing formats, respond to feedback, and much more to understand your customers. When it comes down to it, it can be a 24/7 activity to execute and monitor a Facebook marketing campaign. In addition, it can take months or even years of training before you can truly master it. The average active user on Facebook spends at least 40 minutes a day on the site. Facebook ads allow business owners to reach a specific market without breaking their marketing budget while targeting a specific demographic. Boost your Facebook advertising strategy with Blue Corona’s services: Sydney Facebook Ads Agency works The best targeting practices ensure a match between audience and message that cuts through any wasted investments. Thousands of Facebook ads are run by us with millions spent so that you can take advantage of our experience and proven methods. You can build trust and loyal fans on Facebook by adding value, building trust, and developing loyalty. Our Facebook marketing team targets each stage of the buyer’s journey to ensure you reach buyers with your Facebook ads. Advertising and marketing services for Facebook You can generate sales and prospects through Facebook if you use it correctly. We have extensive experience working with data at Click Click Media that guarantees an exceptional return on investment through Facebook. With Click Click Media’s campaign management and optimisation services, you can be confident that your Facebook ads are performing at their very best. Utilizing one of the most effective forms of online advertising, you can engage your website visitors and recapture lost opportunities. On Facebook, visuals are powerful, but businesses tend to create some of the most boring content. Make content that gets liked, shared, and clicked on Facebook. Businesses on this platform want to communicate directly with their target market without going through any secondary channels or filters. Brands that develop and implement a comprehensive Facebook marketing campaign can achieve phenomenal growth with the proper targeting and tracking tools. Our Facebook marketing agency can make your campaign drive ROI like never before, from creating engaging content for brand awareness to using the Facebook Pixel to drive sales for your eCommerce business. The majority of small and medium businesses (SMBs) in Australia advertise on Facebook. The question remains, however, how to effectively use the platform. “How do I use Facebook’s Ad Manager to boost instead of boosting?” “What kind of content do I use?” “Do I need the Facebook pixel?” The following questions and more were answered by Liam Lucas; Professional Services Lead for Facebook Australia. Facebook has become a powerful tool for generating demand for businesses of any size, even with a small budget. Facebook ads are less expensive than traditional marketing channels – TV, radio, newspapers. Better yet, you can choose the exact audience and time for your message instead of picking a slot and hoping customers will view it during a commercial break. As your audience on social media grows, you will increase brand awareness through a Facebook Business Account. Using a specific product, service, or promotion, you can drive traffic directly to your website. Campaigns of this type can target audiences locally, regionally, nationally, or even globally. How, then? The following six steps will help you become comfortable with your Facebook business page, running ads, and creating audiences during a month while spending less than $50. What is the reason for such a small budget? You can increase your traffic and exposure while collecting complex data about your audience by applying less than $50 per month. Once you have this information, you can spend more wisely. Defining the target audience for your ad campaign is the first step. How do you define your target audience? Find out who your buyer personas are. If you have already created your buyer personas for your company, you will target these personas using Facebook advertising during the awareness and consideration stages of the buyer’s journey. Your Facebook advertising audiences benefit from aligning your buyer personas. The first advantage of Facebook is that it promotes your brand, product, and services to the world. Second, Facebook provides an excellent platform for creating and promoting content relevant to your buyer personas. As your Facebook advertising goal, you should educate your buyer personas on the solutions you can provide to their problems and help them move forward through the consideration stage of the buyer’s journey. You need to learn how inbound marketing works if you think that’s all Greek to you. Now is the time to start optimizing your online presence so your potential customers can find you. Advertising creative and advertising title are the two most important aspects of an effective ad. An ad will only be liked, clicked, or shared if it catches the attention of the Facebook user, and the first thing they notice is the title and ad creative. Using a document or spreadsheet, create three or more different versions of your ad before posting it to Facebook. Create three additional images relevant to your copy, and change the title. You are now ready to create your ad in Ads Manager or Power Editor. Try a title that poses a question that clearly states the ad’s purpose and that relates to the image. A company that specializes in technology security posted this example of an effective ad. In the same ad set, there are two other versions with different images that are traffic ads created in Ads Manager. It helps inform the viewer about the issue the company is addressing on their blog by using engaging visual content. Readers will be able to read more information via the link within the post. Including “learn more” in the ad copy lets the reader know they’re leaving Facebook and heading to a website. You can apply a small ad spend to a published post that is linked, has a strong image, and firm copy, as it is today, so your audience sees it as it is now. By the blue-button shown in our example below, you will know a published post is eligible for a “boost”: Make sure there are no errors in your post. Spell check, check links and make sure anything creative is correct. Once you click “Boost,” you will see an abbreviated ads editor. An audience can be created from scratch, or a saved audience can be used. Setting a budget is the last step. Unlike the full Power Editor or Ads Manager, you do not have complete control over placements, ad types, or bidding. This is fine for smaller campaigns. Having a small audience allows you to learn what kind of content they like (since they will “like” or click on it) and what posts aren’t as engaging as you thought. To advertise on Facebook, you must pay $1.00/day. Create a Lifetime Budget now for each promotion you run, which will help you to stay within budget. A lifetime budget allows you to set a custom maximum for ad spending as you launch your first campaign; budget $1.00 -$3.50 per day for your advertising budget. As a result of this low daily spending, you can later increase ad spending based on which ads are more effective. Despite the opportunities on Facebook for all businesses and industries, different industries have varying costs and returns over time. There are several reasons for this: A comparison of local versus national focuses, a breakdown of demographics based on ideal buyer personas, etc. You can also scale costs and budgets by understanding how your ads perform compared to those of other similar companies in your industry. Take a look at what types of ads or boosted posts received the most engagement from your buyer personas or audiences as you embark on your second or third month of advertising. It can be valuable to send traffic back to your website, mainly if your ad addresses a solution that the audience is interested in learning more about. The copy and visual components of posts that do not include links can still be informative if the copy and visuals also convey a quick lesson or fact. How Facebook Ads Work Let’s take a quick look at the Facebook ads system as it relates to costs. Let’s start with the basics: Ads on Facebook are auction-based Facebook users might use the site less frequently if they were bombarded with ads – not good. As a result, Facebook limits how many advertisements each user sees. The problem is that there is only a limited amount of advertising space, and there are many people who want to take advantage of it. This is why it isn’t possible to buy a Facebook ad placement just by signing up. To secure an advertising placement, advertisers must instead compete against each other. To put it simply, the highest bidder gets to display their ad. You’re competing with others. When you advertise on Facebook, you don’t simply compete with other businesses for ad space. As well as competing against others who are trying to reach a similar market, you’re also competing with yourself. As an example, suppose you sell women’s clothing to American Millennials who are health-conscious. Your competition won’t only come from other apparel brands. In addition to chemical-free makeup brands, local gyms selling memberships, nutritional coaches advertising diet plans, and every other business that targets the same customers, you’ll be competing against. Adding new targeting criteria will change the size of your audience when you create your ad. Facebook Ads Cost is Defined by Two Things The two most reliable ways to determine your Facebook advertisement cost are your bid and your budget, even though countless variables are at play. A budget is a total amount you’re willing to spend on a single ad campaign or set of ads. Additionally, Facebook offers two types of budgets: Take advantage of a team that has managed over $52 million dollars in ad spend and has a combined experience of over 100 years in social media marketing. There’s no need for guesswork or “figuring it out” for yourself. We can guide you through the process and set realistic expectations for the types of results you can expect from a social media campaign. You are here because, like our current clients, you want an honest marketing agency that makes your life easier, gets the job done right, and can be relied upon to generate more profit through ethical advertising. However, from our founding team’s experience working in some of the top agencies in the country, it’s clear most other agencies inflate potential results and make wild sales pitches so they can squeeze as much money out of you as possible. There’s simply no transparency. No genuine expectation setting. No brutal honesty. And worst of all, no accountability. When you partner up with Veritas Digital you win big because we are heavily invested in your success alongside you. Instead of hearing excuses or reasons why things can’t be done. You’ll wake up to a business which consistently generates new customers, more sales and higher profit margins than you’ve experienced before without you having to be heavily involved. We are a boutique agency who makes your life easier because we not only deploy highly profitable marketing campaigns. But because we solve problems for you in advance to them causing issues. Which means more peace of mind for you! … We believe a change is coming in terms of how agencies conduct themselves. Clients don’t want vague guarantees, Account Managers that can’t be reached, and evasive descriptions of what their agency has done with their money each month. To change that, Veritas believes in the following three things: We quantify as much as we can to show you everything we do. No intellectual property, no hidden work, just clear, meaningful updates on all our work. What you are told you get is what you will get. Once you enquire, we’ll arrange a time that works for you to discuss your business, what you need, your history of advertising, and any KPIs you might have. If possible, we’ll also arrange Read-Only access to your reporting tools to see how your business has been developing over the past 12 months. Don’t worry – you’ll speak to a strategist with first-hand experience, not a salesperson. We’ll put together a strategy unique to your business, objectives, and current situation. We also take into account your budget, so we can provide you options depending on how quickly you want to achieve your business goals. We don’t lock you into contracts, so we’ll suggest a minimum length you should run your campaigns to achieve the best outcome. If you’re happy with what you see, then we can get started straight away. Because you know exactly what your budget gets you before we begin, there are no nasty surprises or questions over what we’re doing each month. We’ll guide you through everything we do each month so you can understand how & why our campaigns are helping your business grow. “Since working with Veritas Digital, YCL’s turnover has increased by 292%. I definitely feel like we’re being supported, and that’s nice to know.” “By far the best team I’ve ever worked with in marketing (and there have been plenty). They took my online store from $10k/month to over $100k/month in under 6 months. Can’t recommend them highly enough.”Facebook Advertising
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