5 Simple Tips To Improve Your SEO

In the modern business world, SEO is more important than ever before. That’s because SEO, or search engine optimization, is how businesses ensure that their website appears at the top of search engine results pages.

Since people are more likely to click on the first few results they see, appearing high in the search results is essential for getting website visitors. But SEO isn’t just about getting clicks, it’s also about improving the quality of your website.

By optimising your site for search engines, you can make sure that it loads quickly, is easy to navigate, and contains high-quality content. As a result, SEO can help you not only get more website visitors but also improve your website’s overall performance. If you want your business to succeed online, invest in SEO. It will pay off in the long run.

What Is PPC and How It Works

PPC, or pay-per-click, is an advertising model in which businesses can purchase ad space on websites and only pay when their ad is clicked by a user. PPC ads are typically displayed as text or banners and are often labelled as sponsored or promoted content.

When a user clicks on a PPC ad, they are redirected to the advertiser’s website, where they may be asked to complete a desired action, such as making a purchase or signing up for a newsletter. Because PPC ads only cost the advertiser when they are actually clicked, this can be an effective way to reach potential customers without breaking the bank.

Of course, to be successful with PPC advertising, businesses must carefully select their target keywords and create compelling ads that are relevant to their audience. When done well, PPC can be an excellent way to drive traffic to a website and generate leads and sales.

How IOS Impacted Facebook Advertising

Last year, the iOS 14.5 update had an impact on people’s Facebook advertising. The update limited third-party data and tracking as part of an effort to promote user privacy. It changed how third-party ads are delivered and the collection of users’ personal data. Consequently, CPMs have gone up, performance has changed, there have been new challenges for audience targeting and the acquisition of data has shifted.

Advertisers have had to rethink their strategies to comply with these new changes. Here’s how iOS has impacted Facebook advertising and what it means for you.