If you own a business, then at some point you have probably questioned how you are going to expand, get more online sales, clients or people visiting your brick and mortar store and we are certain that digital marketing has popped up. That’s because digital marketing makes up just under 50% of the total advertising spend worldwide, and it’s still growing as the preferred choice of advertising. Still sitting on the fence? Here are 5 reasons why you need to invest in digital marketing, and now!
- Reach and Brand Awareness
Gone are the days of a limited audience where someones geographical location was one of the hardest barriers to overcome. Generally, getting over this challenge meant big budgets. An example of this is newspapers, billboards, radio and television advertising, where you had to scatter your advertising across many channels to reach your target market. For instance, a single billboard in Melbourne on a main arterial road costs approximately $80,000 for 4 weeks; a figure unachievable for so many businesses.
Now, businesses have access to people not just in their city, state or even country; they have access to people in most parts of the world and for a fraction of the cost of traditional advertising. In fact, there are around 4.15 active social media users worldwide and an astonishing 20.5 social media users within Australia alone. With more people joining social platforms every day reaching potential customers on a large scale has never been simpler.
In turn, this means more brand awareness. Putting your brand where people spend their time makes sense, especially when adults spend approximately 3 hours and 15 minutes per day on their mobile device, from searching, watching YouTube, checking their emails and social media platforms.
- Targeted Audience
Creating a personalised experience for customers is essential to any business. The beauty of digital advertising and platforms such as Facebook and Google this is possible, to not only tailoring your messaging to people specific interests, job title, behaviour online and more, you can avoid unnecessary disruption to people who are not interested in your brand. A personalised experience allows you to use clever messaging to take people on a journey, understand their motivations and engage them from the start.
- Customer Engagement
Loyalty, one of the most valuable ways to build your business. Having an organic social media strategy alongside your advertising is important. It allows you to interact with your audience in a personal and meaningful way. Showing your audience that you are allowing them to express their likes, dislikes and thoughts, making them feel heard and also allows you to develop your service or product if particular dislikes keep popping up.
Getting people involved is the best way to inspire, if people are comfortable with your brand they are more likely to share and help promote your brand online too.
Arguably one of the most impressive aspects of digital marketing is the statistics generated. Every time someone goes online they are leaving a digital footprint, of what they are interested in, their user behaviour, their purchasing funnel and much more. It not only helps in targeting the correct audience but also allows you to track their movements once they have clicked on that first ad. You can quickly discover where on the buyer journey that people are becoming inactive such as abandoning their cart or viewing your homepage and then bouncing off. You can tailor your ads based on this data and re-engage people as necessary.
Digital marketing not only works but also is very cost-effective. Traditional marketing is generally very expensive and hard to track, that’s why digital is the way of the future. As more people get online every day and people move their brand research and shopping habits online, businesses need to be online to be accessible, just as their competitors are online too.
Have FOMO yet? Just think about how you find out about businesses, Instagram? A Google search, we know it can be overwhelming to start, but we promise it’s worth looking at.